Imagen del editor

Marketing Research: An Applied Orientation (6th Edition)

Naresh K Malhotra

149 valoraciones por GoodReads
ISBN 10: 0136085431 / ISBN 13: 9780136085430
Editorial: Prentice Hall, 2009
Nuevos Condición: New Hardcover
Librería: Palexbooks (Sanford, NC, Estados Unidos de America)

Librería en AbeBooks desde: 4 de enero de 2012

Valoración librería Valoración 3 estrellas

Cantidad: > 20

Disponible en otras librerías

Ver todos  los ejemplares de este libro
Comprar nuevo
Precio recomendado:
Precio: EUR 355,28 Convertir moneda
Gastos de envío: EUR 2,76 A Estados Unidos de America Destinos, gastos y plazos de envío
Añadir al carrito

Métodos de pago
aceptados por la librería

Visa Mastercard American Express Carte Bleue

PayPal

Descripción

Brand new! Please provide a physical shipping address. N° de ref. de la librería 9780136085430

Hacer una pregunta a la librería

Detalles bibliográficos

Título: Marketing Research: An Applied Orientation (...

Editorial: Prentice Hall

Año de publicación: 2009

Encuadernación: Hardcover

Condición del libro:New

Acerca de

Sinopsis:

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions.

Introduction to Marketing Research; Defining the Marketing Research Problem and Developing an Approach; Research Design; Exploratory Research Design: Secondary Data; Exploratory Research Design: Qualitative Research; Descriptive Research design: Survey and Observation; Causal Research Design: Experimentation; Measurement and Scaling: Fundamentals and Comparative Scaling; Measurement and Scaling: Noncomparative Scaling Techniques; Questionnaire and Form Design; Sampling: Design and Procedures; Sampling: Final and Initial Sample Size Determination; Field Work; Data Preparation; Frequency Distribution, Cross-tabulation, and Hypothesis Testing; Analysis of Variance and Covariance; Correlation and Regression; Discriminant and Logit Analysis; Factor Analysis; Cluster Analysis; Multidimensional Scaling and Conjoint Analysis; Structural Equation Modeling and Path Analysis; Report Preparation and Presentation; International Marketing Research

The comprehensive, practical, and balanced coverage presented in this text is ideal for readers that want an in-depth understanding of market research.

Sinopsis:

For undergraduate and graduate marketing research courses.

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation  takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

"Sobre este título" puede pertenecer a otra edición de este libro.

Descripción de la librería

Established in 2010, Palexbooks is a US-based distributer of textbooks from major publishing houses such as Pearson Education, McGraw-Hill, and Harper Collins.

Ver la página web de la librería

Condiciones de venta:

We guarantee the condition of every book as it's described on the Abebooks web sites. If
you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery
date. If you've changed your mind about a book that you've ordered, please use the Ask
bookseller a question link to contact us and we'll respond within 2 business days.

Palexbooks
54391 Village Center Drive
No 53
Idyllwild, CA ...

Más información
Condiciones de envío:

Orders usually ship within 3 business days.

Todos los libros de esta librería