ISBN 10: 0132948931 / ISBN 13: 9780132948937
Usado / Cantidad: 0
Disponible en otras librerías
Ver todos  los ejemplares de este libro

Sobre el libro

Lamentablemente este ejemplar en específico ya no está disponible. A continuación, le mostramos una lista de copias similares.

Descripción:

Brand new! Please provide a physical shipping address. N° de ref. de la librería

Sobre este título:

Valoración del libro brindada por Goodreads:
3,29 valoración promedio
(77 valoraciones)

Sinopsis: NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133130592 ISBN-13: 9780133130591. That package includes ISBN-10:0132948931 ISBN-13:9780132948937 and ISBN-10: 0132952343 ISBN-13:9780132952347.

For undergraduate Principles of Marketing courses.


Real People, Real Choices

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

 

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

 

Fully integrated with MyMarketingLab, the Eighth Editionfeatures a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.

 

Also available with MyMarketingLab.

MyMarketingLab  is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.



 

 

About the Author:

Michael R. Solomon

MICHAEL R. SOLOMON, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. From 2007 to 2013 he also held an appointment as Professor of Consumer Behaviour at The University of Manchester in the U.K. From 1995 to 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Prior to joining Auburn in 1995, he was Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon’s primary research interests include consumer behavior and lifestyle issues~ branding strategy~ the symbolic aspects of products~ the psychology of fashion, decoration, and image~ services marketing~ and the development of visually oriented online research methodologies. He currently sits on the editorial boards of the Journal of Consumer Behaviour, the European Business Review, and the Journal of Retailing, and he recently completed a six yearterm on theBoard of Governors of the Academy of Marketing Science. In addition to other books, he is also the author of Prentice Hall’s text Consumer Behavior Buying, Having, and Being, which is widely used in universities throughout the world. Professor Solomon frequently appears on television and radio shows such as The Today Show, Good Morning America, Channel One, the Wall Street Journal Radio Network, and National Public Radio to comment on consumer behavior and marketing issues.

 

Greg W. Marshall

GREG W. MARSHALL, Ph.D., is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College in Winter Park, Florida and is also Academic Director of the Executive DBA program there. For three years he also served as Vice President for Strategic Marketing for Rollins. Before joining Rollins, he was on the faculty of Oklahoma State University, the University of South Florida, and Texas Christian University. He also holds a visiting professorship in the Marketing Group at Aston Business School, Birmingham, UK. Professor Marshall earned a BSBA in Marketing and an MBA from the University of Tulsa, and a Ph.D. in Marketing from Oklahoma State University. His research interests include sales management, marketing management decision making, and intraorganizational relationships. He is editor of the Journal of Marketing Theory and Practice and former editor of the Journal of Personal Selling & Sales Management and currently serves on the editorial boards of the Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management. Professor Marshall is Past President of the American Marketing Association Academic Division, a Distinguished Fellow and Past President of the Academy of Marketing Science, and a Fellow and Past President of the Society for Marketing Advances. His industry experience prior to entering academe includes product management, field sales management, and retail management positions with firms such as WarnerLambert, the Mennen Company, and Target Corporation.

 

Elnora W. Stuart

ELNORA W. STUART, Ph.D., is Professor of Marketing and Associate Dean of the George Dean Johnson, Jr. College of Business and Economics at the University of South Carolina Upstate. Prior to joining USC Upstate in 2008, she was Professor of Marketing and the BP Egypt Oil Professor of Management Studies at the American University in Cairo, Professor of Marketing at Winthrop University in Rock Hill, South Carolina, and on the faculty of the University of South Carolina. She has also been a regular visiting professor at Instituto de Empresa in Madrid, Spain. She earned a BA in Theatre/Speech from the University of North Carolina at Greensboro and both a Master of Arts in Journalism and Mass Communication, and a Ph.D. in Marketing from the University of South Carolina. Professor Stuart’s research has been published in major academic journals including the Journal of Consumer Research, Journal of Advertising, Journal of Business Research, and Journal of Public Policy and Marketing. For over 25 years she has served as a consultant for numerous businesses and not for profit organizations in the United States and in Egypt.

 

"Sobre este título" puede pertenecer a otra edición de este libro.

Detalles bibliográficos

Condición del libro: New

Los mejores resultados en AbeBooks

Edición internacional
Edición internacional

1.

Michael R Solomon and Greg W. Marshall
ISBN 10: 0132948931 ISBN 13: 9780132948937
Nuevos Cantidad: 2
Edición internacional
Librería
SnowWise
(Bangkok, -, Tailandia)
Valoración
[?]

Descripción Estado de conservación: Brand New. This is INTERNATIONAL EDITION, Brand New, 8 edition, , Color Printing, Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Nº de ref. de la librería 106537

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,67
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 16,34
De Tailandia a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Solomon
ISBN 10: 0132948931 ISBN 13: 9780132948937
Usado Soft cover Cantidad: 1
Librería
U.S. Text, Inc.
(Wiggins, MS, Estados Unidos de America)
Valoración
[?]

Descripción 2015. Soft cover. Estado de conservación: Poor. BOOK HAS SMOKE DAMAGE & SOME DISCOLORATION, ESPECIALLY ON THE FORE-EDGE OF PAGES. MAY HAVE A SMOKEY SMELL. BOOK IS AN INSTRUCTOR'S EDITION. (same as student edition, but may have answers/notations or indicate on cover that it is "not for sale") Book may/may not have writing and/or highlighting. All pages are intact & perfectly readable. Awesome deal for someone looking to save $$ on textbooks. Nº de ref. de la librería Q150j

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 26,56
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,80
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.
Editorial: Pearson
ISBN 10: 0132948931 ISBN 13: 9780132948937
Usado PAPERBACK Cantidad: 1
Librería
BOOKMOBCA
(TORONTO, ON, Canada)
Valoración
[?]

Descripción Pearson. PAPERBACK. Estado de conservación: Good. 0132948931 Ships same/next business day - no waiting. Very reliable (over 1,300 customer reviews delighted with our shipping speeds)! Unless otherwise noted here, book is not guaranteed to include supplemental materials (ie CDs, Access Codes, Workbooks etc), as these items may have been used/misplaced by previous owner.Corner wear. Nº de ref. de la librería TM_948201514

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 28,06
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,30
De Canada a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

4.

Michael R Solomon, Greg W. Marshall
Editorial: Pearson Global Edition (2015)
ISBN 10: 0132948931 ISBN 13: 9780132948937
Nuevos Tapa blanda Cantidad: 2
Edición internacional
Librería
United College Bookstore (UCB) / KUL6632
(Springfield Gardens, NY, Estados Unidos de America)
Valoración
[?]

Descripción Pearson Global Edition, 2015. Estado de conservación: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Return shipping address available in USA & Australia. Thank you for looking! [7756PSMrktRealPeople]. Nº de ref. de la librería 978013294893788

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 29,26
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 8,60
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

5.

Michael R Solomon, Greg W. Marshall
Editorial: Pearson Global Edition (2015)
ISBN 10: 0132948931 ISBN 13: 9780132948937
Nuevos Tapa blanda Cantidad: 2
Edición internacional
Librería
CollegebookDirect Australia
(Melbourne, VIC, Australia)
Valoración
[?]

Descripción Pearson Global Edition, 2015. Estado de conservación: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Return shipping address available in USA & Australia. Thank you for looking! [7756PSMrktRealPeople]. Nº de ref. de la librería 978013294893788

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 38,08
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Australia a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.
Editorial: Pearson
ISBN 10: 0132948931 ISBN 13: 9780132948937
Usado PAPERBACK Cantidad: 1
Librería
Pre-Owned Books
(Morgantown, WV, Estados Unidos de America)
Valoración
[?]

Descripción Pearson. PAPERBACK. Estado de conservación: Fair. 0132948931. Nº de ref. de la librería SKU1001023

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 35,50
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,00
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

7.

Michael R Solomon and Greg W. Marshall
ISBN 10: 0132948931 ISBN 13: 9780132948937
Nuevos Cantidad: 2
Edición internacional
Librería
store5559
(Park Ridge, IL, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. Brand New, 8 edition, , Color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería 6537

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 30,49
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 8,60
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

8.

International Edition
Editorial: International Edition
ISBN 10: 0132948931 ISBN 13: 9780132948937
Usado Paperback Cantidad: 1
Edición internacional
Librería
Campustexxts
(Vicksburg, MI, Estados Unidos de America)
Valoración
[?]

Descripción International Edition. Paperback. Estado de conservación: Good. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Nº de ref. de la librería iu-us-9780132948937

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 38,01
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,22
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

9.

Elnora W. Stuart; Greg W. Marshall; Michael R. Solomon
Editorial: Pearson (2015)
ISBN 10: 0132948931 ISBN 13: 9780132948937
Nuevos Soft cover Cantidad: 2
Edición internacional
Librería
Nobletext
(Cheras, KL, Malasia)
Valoración
[?]

Descripción Pearson, 2015. Soft cover. Estado de conservación: New. This is an Brand new International Soft Cover Edition.Different ISBN number and Cover Page with US Edition but content same with US.Book was High Quality Glossy Paper & Color Printed.This International Edition might have minor different at the exercise or short test at the end of chapters with US edition in very rare case.It is NOT low cost printed in India Edition.DHL/Fedex 3-5 days delivery.Tracking number provided. No P.O Box, APO, FPO address. Nº de ref. de la librería 000131

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 29,27
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 8,60
De Malasia a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.
Editorial: Pearson
ISBN 10: 0132948931 ISBN 13: 9780132948937
Usado PAPERBACK Cantidad: 1
Librería
Textbookmom
(Lexington, SC, Estados Unidos de America)
Valoración
[?]

Descripción Pearson. PAPERBACK. Estado de conservación: Good. 0132948931 Instructors edition, same content as the student with answers/notes for the professor. May not include student supplements. Great opportunity to save on this book. We ship daily!!! FOR QUICK DELIVERY PLEASE CHOOSE EXPEDITED SHIPPING!. Nº de ref. de la librería Z0132948931Z3

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 39,44
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,13
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras 39 copia(s) de este libro

Ver todos los resultados de su búsqueda