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Real people, real choices?give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today?s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
Condición del libro: New
Descripción Pearson. Estado de conservación: Good. 0133879275 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Nº de ref. de la librería Z0133879275Z3
Descripción Estado de conservación: Very Good. This book is in good condition and ready for immediate shipment to any US location by an experienced seller. CDs and Access codes and other peripherals may not be included as is the case with most used books. Thanks for shopping with us. book. Nº de ref. de la librería 895033
Descripción Estado de conservación: Very Good. Book Condition: Very Good. Nº de ref. de la librería 97801338792783.0
Descripción Pearson, 2014. Paperback. Estado de conservación: Used: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Nº de ref. de la librería 0133879275