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0132841177 / 9780132841177 Marketing Management & Interpretive Simulations Access Code Card Group B Package
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0132102927 / 9780132102926 Marketing Management
0136075126 / 9780136075127 Interpretive Simulations Access Code Card Group B
About the Author:
Philip Kotler, Ph.D.is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.
"Kevin Lane Keller" is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. His research has been widely cited and received numerous awards. He remains actively involved in industry and has served as brand confident to marketers for some of the world's most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Procter and Gamble, and many more. Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College's Amos Tuck School of Management where he teaches an M.B.A elective on strategic brand management and lectures in executive programs on that topic. He lives with his family in Etna, NH.
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Descripción Pearson. Estado de conservación: Good. 0132841177 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Nº de ref. de la librería Z0132841177Z3
Descripción Estado de conservación: good. Used products do not contain supplements and some products may include highlighting and writing. Nº de ref. de la librería 23078839-5
Descripción Pearson, 2011. Hardcover. Estado de conservación: Good. 14. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Nº de ref. de la librería 0132841177