2nd sub edition. 598 pages. 11.00x8.75x1.00 inches. In Stock. N° de ref. de la librería
Sinopsis: A marketing management course shouldn't be treated like a principles class. And an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.
About the Author: Michael R. Czinkota has earned his doctorate degree in logistics and international business from The Ohio State University. He has received honorary degrees from Universidad Pontificia Madre y Maestra in the Dominican Republic and Universidad del Pacifico in Lima, Peru. Dr. Czinkota is a former U.S. deputy assistant secretary of commerce, former head of the U.S. delegation to the OECD Industry Committee in Paris, and a member of the Board of Governors of the Academy of Marketing Science. He is also a former board member and vice president of the American Marketing Association. He has authored International Marketing, 6th edition, International Business, 6th edition, and Global Business, 3rd edition, all from South-Western.
Título: Marketing Management with InfoTrac College ...
Editorial: South-Western Pub
Año de publicación: 2000
Condición del libro: Brand New
Descripción South-Western College Pub, 2000. Estado de conservación: Good. 2nd Edition. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP7635733
Descripción South-Western College Pub, 2000. Estado de conservación: Very Good. 2nd Edition. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP14118577
Descripción South-Western Pub. Hardcover. Estado de conservación: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Nº de ref. de la librería G0324022034I3N00
Descripción South-Western College Pub. Hardcover. Estado de conservación: Good. 0324022034 Good Condition. Has some writing/highlighting. Five star seller - Ships Quickly - Buy with confidence!. Nº de ref. de la librería Z0324022034Z3
Descripción South-Western College Pub. Estado de conservación: Very Good. . 2nd edition. Nº de ref. de la librería SB14C-00919
Descripción Estado de conservación: good. 1479 Gramm. Nº de ref. de la librería M00324022034-G
Descripción South-Western College Pub, 2000. Estado de conservación: Very Good. 2nd Edition. Ships from the UK. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP94061163
Descripción South-Western College Pub, 2000. Hardcover. Estado de conservación: Used: Good. Nº de ref. de la librería SONG0324022034
Descripción Paperback. Estado de conservación: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 2nd Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 640182
Descripción Paperback. Estado de conservación: New. New, Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 4411