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Sinopsis: Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests.
Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 13th edition of Marketing the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.
Kerin/Hartley's Marketing is also available through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:
· SmartBook® - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.
· Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts and examine how firms analyze, create, deliver, communicate, and capture value. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.
· Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.
· The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.
Complete system requirements to use Connect can be found here.
About the Author:
Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds Bachelor of Mechanical Engineering, M.B.A., and Ph.D. degrees from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver, and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators' Association.
Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.
Editorial: McGraw-Hill College
Condición del libro: Good
Descripción McGraw-Hill, 2016. Estado de conservación: Used. 13th Edition. 13th Edition-BOOK CONDITION: Used books will have varying degrees of wear, highlighting, and notations. Access codes & supplemental materials may not be included. Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Nº de ref. de la librería 6210262U2
Descripción Mcgraw-Hill College, 2016. Hardcover. Estado de conservación: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Nº de ref. de la librería mon0000949624
Descripción McGraw-Hill Education. Hardcover. Estado de conservación: Very Good. 1259573540. Nº de ref. de la librería SKU1005732
Descripción McGraw-Hill Education. Hardcover. Estado de conservación: Very Good. 1259573540. Nº de ref. de la librería 003192
Descripción Estado de conservación: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: thirteenth ] Publisher: Mcgraw-Hill College Pub Date: 2/12/2016 Binding: Hardcover Pages: 719 thirteenth edition. Nº de ref. de la librería 5647676
Descripción Estado de conservación: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: thirteenth ] Publisher: Mcgraw-Hill College Pub Date: 2/12/2016 Binding: Hardcover Pages: 719 thirteenth edition. Nº de ref. de la librería 5647677
Descripción 2016. Hardcover. Estado de conservación: New. 13th. Hardcover. Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decisio.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 800 pages. 1.650. Nº de ref. de la librería 9781259573545
Descripción Mcgraw-Hill College. Estado de conservación: Good. Used books cannot guarantee unused access codes or working CD's! Ships fast. Ships fast! Ships from USA!. Nº de ref. de la librería KCC-RTN-150-12186
Descripción Hardcover Feb 12, 2016. Estado de conservación: Used: Very Good. EXCELLENT Condition; NO Highlighting/Writing/Markings; Tight Binding; Crisp Pages; Ships Fast!. Nº de ref. de la librería JC-23W3-05U9
Descripción Estado de conservación: Fine. Used book. May have cover wear and markings inside. Please do not buy used items expecting new suppliments. CD's, Access codes, or other suppliments are not included. Nº de ref. de la librería 1259573540-LOCATION-30588