A book with obvious wear. May have some damage to the cover or binding but integrity is still intact. There might be writing in the margins, possibly underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. N° de ref. de la librería
Sinopsis: Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles.
This text and package is designed to meet the needs of a wide spectrum of faculty―from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.
About the Author: William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has taught extensively in Europe; he serves on the board of directors for several business and not-for-profit organizations.
Condición del libro: Acceptable
Descripción McGraw-Hill Education. Hardcover. Estado de conservación: Fair. Nº de ref. de la librería G0078028892I5N00
Descripción McGraw-Hill Education. Hardcover. Estado de conservación: Fair. 0078028892 Item in acceptable condition including possible liquid damage. As well, answers may be filled in. Lastly, may be missing components, e.g. missing DVDs, CDs, Access Code, etc. Nº de ref. de la librería Z0078028892Z4
Descripción Estado de conservación: Good. Support Your Planet. Buy CLEAN EARTH BOOKS. Shipping orders swiftly since 2008. A great value for the avid reader! GOOD can range from a well cared for book in great condition to average with signs of slight wear. Overall, All text in great shape! Comes with our 100% Money Back Guarantee. Our customer service cant be beat! Tracking included on all orders. Nº de ref. de la librería 1QZ9JR00YACO
Descripción McGraw-Hill Education. Hardcover. Estado de conservación: Good. 0078028892 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. de la librería Z0078028892Z3
Descripción McGraw-Hill/Irwin, 2012. Hardcover. Estado de conservación: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Nº de ref. de la librería mon0000970255
Descripción Estado de conservación: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: SOME ] [ Edition: eleventh ] Publisher: McGraw-Hill/Irwin Pub Date: 2/10/2012 Binding: Hardcover Pages: 800 Contains writing and highlighting throughout text eleventh edition. Nº de ref. de la librería 5724481
Descripción McGraw-Hill Irwin, 2013. Hardcover. Estado de conservación: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Nº de ref. de la librería mon0002442541
Descripción McGraw-Hill Education, 2012. Estado de conservación: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Nº de ref. de la librería 0078028892-2-4
Descripción McGraw-Hill Education 2012-02-10, 2012. Hardcover. Estado de conservación: Very Good. 0078028892 Great used condition. Tape on front or back cover, otherwise in great used condition. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. de la librería Z0078028892Z2
Descripción McGraw-Hill/Irwin. Estado de conservación: Good. Used books cannot guarantee unused access codes or working CD's! Ships fast. Ships fast! Ships from USA!. Nº de ref. de la librería BZ-CHDEC-211-06934