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Marketing Excellence and Systems

A.K. Bandyopadhyay

ISBN 10: 8122419151 / ISBN 13: 9788122419153
Editorial: New Age International (P) Limited, 2006
Nuevos Condición: New Encuadernación de tapa dura
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A - Z Books
New Delhi, DELHI, India

Valoración 4 estrellas

Librería en AbeBooks desde: 26 de junio de 2015

Descripción

This pioneering attempt contains many systematic discussions in a lucid manner on different models, including the author`s own model based on his own experience as Vice-President (Marketing) of multinational companies. It provides many practical examples with day-to-day problems which have been tackled in an appropriate manner. This book should be useful to BBA, MBA and B. Tech. students doing short-term management courses and all types of marketing personnel for industrial marketing. This book contains an exclusive list of `items`, whereby the CEO`s roles are specifically mentioned either for the improvement of marketing skill of the concerned personnel or to enhance their `motivation level`, which is fundamentally important in any branch of marketing, leading to excellence in marketing systems. Printed Pages: 168. N° de ref. de la librería 14872

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Detalles bibliográficos

Título: Marketing Excellence and Systems

Editorial: New Age International (P) Limited

Año de publicación: 2006

Encuadernación: Hardcover

Condición del libro: New

Edición: First edition.

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