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Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management)

Tony Rogers; Rob Davidson

2 valoraciones por Goodreads
ISBN 10: 0750667001 / ISBN 13: 9780750667005
Editorial: Butterworth-Heinemann, 2006
Usado Condición: Used: Good Encuadernación de tapa blanda
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Valoración 4 estrellas

Librería en AbeBooks desde: 31 de mayo de 2006

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N° de ref. de la librería SONG0750667001

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Detalles bibliográficos

Título: Marketing Destinations and Venues for ...

Editorial: Butterworth-Heinemann

Año de publicación: 2006

Encuadernación: Paperback

Condición del libro: Used: Good

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Sinopsis:

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:

* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments

Book Description:

The definitive guide for those interested in selling and marketing destinations and venues

"Sobre este título" puede pertenecer a otra edición de este libro.

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