Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. N° de ref. de la librería
Sinopsis: Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least three marketing instructors to ensure quality.
About the Author:
Gilbert A. Churchill, Jr. is one of the top 5 marketing educators in the world! He is well-known for his research, consulting, textbooks, and teaching. He received his DBA from Indiana University in 1966 and then joined University of Wisconsin. He is the recipient of numerous awards for research and education, including several of the most prestigious lifetime achievement awards in the field.
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
Título: Marketing: Creating Value for Customers
Editorial: Irwin Professional Pub
Condición del libro: Good
Descripción Irwin Professional Pub. Hardcover. Estado de conservación: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Nº de ref. de la librería 2787641894
Descripción Irwin Professional Pub, 2003. Estado de conservación: Good. Tch. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP90635609
Descripción Irwin Professional Pub, 2003. Hardcover. Estado de conservación: Good. Tch. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Nº de ref. de la librería 0256173672
Descripción Irwin Professional Pub, 2003. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0256173672
Descripción Irwin Professional Pub, 2003. Hardcover. Estado de conservación: Used: Good. Nº de ref. de la librería SONG0256173672