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Marketing Communication Strategies for Supermarkets

Ngugi Peter

ISBN 10: 3846503142 / ISBN 13: 9783846503140
Editorial: LAP Lambert Academic Publishing
Nuevos Condición: New Encuadernación de tapa blanda
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Librería en AbeBooks desde: 21 de mayo de 2012

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Descripción

Paperback. 104 pages. Dimensions: 8.4in. x 5.8in. x 0.5in.Retail sales is a major economic activity in all world economies and has advance from the street vendor, the grocery store to the supermarkets and hypermarkets. In the globalized market where the offer of the various products and services that are the requirements of modern daily requirements, the scramble to attract and retain customers is highly competitive. Marketing communication is therefore a premier ingredient in the business art of retail business. While working at Metro Cash and Cary a South African retail supermarket chain, at Eldoret in Kenya, this area of marketing communication was the main activity in the merchandising effort. Retailers have to use innovation in their efforts to reach out to customers for their success in retail sales. In researching and proposing the various approaches that different methods that different retail supermarkets use, this book attempts to help those in retail business to employ modern marketing to attract customers This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. N° de ref. de la librería 9783846503140

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Detalles bibliográficos

Título: Marketing Communication Strategies for ...

Editorial: LAP Lambert Academic Publishing

Encuadernación: Paperback

Condición del libro:New

Tipo de libro: Paperback

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Sinopsis:

Retail sales is a major economic activity in all world economies and has advance from the street vendor, the grocery store to the supermarkets and hypermarkets.In the globalized market where the offer of the various products and services that are the requirements of modern daily requirements, the scramble to attract and retain customers is highly competitive.Marketing communication is therefore a premier ingredient in the business art of retail business.While working at Metro Cash & Cary a South African retail supermarket chain, at Eldoret in Kenya, this area of marketing communication was the main activity in the merchandising effort.Retailers have to use innovation in their efforts to reach out to customers for their success in retail sales. In researching and proposing the various approaches that different methods that different retail supermarkets use, this book attempts to help those in retail business to employ modern marketing to attract customers

About the Author:

The author is currently the Business Development and Consultancy Services Manager at Kenya Utalii College, a premier institution in hospitality and tourism training. He received his Bsc from the University of Nairobi and MBA from Moi University. He has worked majorly in sales and marketing before joining training and consultancy.

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