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Marketing, by Bennett

Bennett, Peter D.

ISBN 10: 0070047219 / ISBN 13: 9780070047211
Editorial: McGraw-Hill College, 1988
Usado Condición: Fair Encuadernación de tapa dura
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May include moderately worn cover, writing, markings or slight discoloration. SKU:9780070047211-4-0-3. N° de ref. de la librería 9780070047211-4-0-3

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Título: Marketing, by Bennett

Editorial: McGraw-Hill College

Año de publicación: 1988

Encuadernación: Hardcover

Condición del libro: Fair

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Sinopsis:

Economics is about exchange- people, businesses, and other organizations exchanging one thing for another. Production is about making that something of value which is exchanged. Accounting is about recording and reporting exchanges. Marketing is about making those exchanges happen, and about establishing the environment in which they can happen. In the very crude economies that characterized human existence before the twentieth century, and that still do exist in many parts of the world, marketing is not central to exchange. But in our current economic order, which happily involves making many economic choices, the role of marketing is central.

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