Imagen del editor
Título: Market-Based Management (6th Edition)
Editorial: Prentice Hall
Año de publicación: 2012
Encuadernación: Soft cover
Condición del libro: New
Brand new! Please provide a physical shipping address. N° de ref. de la librería 9780130387752
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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