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Market-Based Management (6th Edition)

Roger Best

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ISBN 10: 0130387754 / ISBN 13: 9780130387752
Editorial: Pearson, 2012
Nuevos Condición: New Encuadernación de tapa blanda
Librería: Palexbooks (Sanford, NC, Estados Unidos de America)

Librería en AbeBooks desde: 4 de enero de 2012

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Detalles bibliográficos

Título: Market-Based Management (6th Edition)

Editorial: Pearson

Año de publicación: 2012

Encuadernación: Soft cover

Condición del libro:New

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Sinopsis:

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Descripción de la librería

Established in 2010, Palexbooks is a US-based distributer of textbooks from major publishing houses such as Pearson Education, McGraw-Hill, and Harper Collins.

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