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Managerial Economics : Theory, Applications and Cases

W. Bruce Allen, Neil A. Doherty, Keith Weigelt and Edwin Mansfield

Editorial: Viva Books, 2011
Usado Encuadernación de tapa blanda
Librería: Vedams eBooks (P) Ltd (New Delhi, India)

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Contents Preface I The need for a guide 1 Introduction II The nature of markets 2 Demand theory 3 Consumer behaviour and rational choice III Production and cost 4 Production theory 5 The analysis of costs IV Market structure and simple pricing strategies 6 Perfect competition 7 Monopoly and monopolistic competition V Sophisticated market pricing 8 The managerial use of price discrimination 9 Building and intrafirm pricing VI The strategic world of managers 10 Oligopoly 11 Game theory 12 Auctions VII Risk uncertainty and incentives 13 Risk analysis 14 Principal-agent issues and managerial compensation 15 Adverse selection VIII Government actions and managerial behaviour 16 Government and business Appendixes Problems IndexThe MOST relevant content of any Managerial Economics Text There is significant coverage of the economic crisis of 2008 and 2009 Bear Stearns Lehman Brothers Washington Mutual and hazard principal agent adverse selection and risk analysis -- all critical for understanding the crisis -- are treated at length and in depthThe MOST experienced authors have created a text for the twenty-first century For over ten years Bruce Allen Keith Weigelt and Neil Doherty have taught the Managerial Economics course at the Wharton School of Business at the University of Pennsylvania Managerial Economics Seventh Edition reflects the modern course that has evolved at Wharton The theme of competitive strategy is maintained throughout the text; and the coverage of pricing is the most inventive availableThe MOST up-to-date case studies of any text Managerial Economics Seventh Edition has nearly 100 real-world case studies called Strategy Sessions These sessions show students how managerial economics is practiced using many case studies based on business news from and events that have occurred in 2005 200620072008 and even 2009The MOST emphasis on problem solving of any Managerial Economics text Solving problems is the best way for students to internalize the lessons of applied business economics The many carefully solved problems -- Problem solved boxes in the text -- provide solutions to the types of quantitative questions that students will encounter as managers 684 pp. N° de ref. de la librería 89912

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Título: Managerial Economics : Theory, Applications ...

Editorial: Viva Books

Año de publicación: 2011

Encuadernación: pbk

Edición: Reprint

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