This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: PrefaceAbout the AuthorEach ends with a summary, discussion questions, and problems.PART ONE: INTRODUCTION1. The Nature and Scope of Managerial Economics1.1. The Scope of Managerial Economics1.2. The Basic Process of Decision MakingCase Study 1.1. Peter Drucker--The Man Who Invented ManagementCase Study 1.2. The Management Revolution1.3. The Theory of the FirmCase Study 1.3. The Objective and Strategy of Firms in the Cigarette Industry1.4. The Nature and Function of ProfitsCase Study 1.4. Profits in the Personal Computer Industry1.5. Business EthicsCase Study 1.5. Business Ethics at BoeingCase Study 1.6. Enron--Andersen, and Other Financial Disasters1.6. The International Framework of Managerial EconomicsCase Study 1.7. The Rise of the Global CorporationCase Study 1.8. The Global Business LeaderCase Study 1.9. Global Most Admired CompaniesCase Study 1.10. Globalization and Terrorism1.7. Managerial Economics and the InternetCase Study 1.11. The Most Important Internet Site Addresses for Managerial EconomicsAppendix 1: The Basics of Demand, Supply, and Equilibrium. Case Study 1.12. Changes in Demand and Supply and the Price of PCsCase Study 1.13. Changes in Demand and Supply and Coffee Prices2. Optimization Techniques and New Management Tools2.1. Methods of Expressing Economic Relationships2.2. Total, Average, and Marginal RelationshipsCase Study 2.1. Total, Average, and Marginal Cost in the U.S. Steel Industry2.3. Optimization AnalysisCase Study 2.2. Optimal Pollution Control2.4. Constrained OptimizationCase Study 2.3. Pursuing Multiple Objectives under Constraints by Global Corporations2.5. New Management Tools for OptimizationCase Study 2.4. Benchmarking at Xerox, Ford, and MobilCase Study 2.5. Total Quality Management at Johnson and Johnson, Motorola, General Electric, and FordCase Study 2.6. Reenginering at GECase Study 2.7. Applying Learning-Organization Principles at Ford and Southwest Airlines2.6. Other Management Tools for Optimization2.7. New Management Tools and Functional SpecializationCase Study 2.8. The American Business ModelCase Study 2.9. When Governance Rules Fail, Public Trust is ErodedAppendix 2: Differential Calculus and Optimization Techniques. PART TWO: DEMAND ANALYSIS3. Demand Theory3.1. The Demand for a CommodityCase Study 3.1. The Demand for Big MacsCase Study 3.2. The Demand for Sweet Potatoes in the United States3.2. Price Elasticity of DemandCase Study 3.3. Price Elasticities of Demand in the Real World3.3. Income Elasticity of DemandCase Study 3.4. Income Elasticities of Demand in the Real World3.4. Cross-Price Elasticity of DemandCase Study 3.5. Cross-Price Elasticities of Demand in the Real WorldCase Study 3.6. Substitution between Domestic and Foreign Goods3.5. Using Elasticities in Managerial Decision MakingCase Study 3.7. Demand Elasticities for Alcoholic Beverages in the United States3.6. International Convergence of TastesCase Study 3.8. Gillette Introduces Sensor and Mach3 Razors--Two Truly Global ProductsCase Study 3.9. Ford's World Car(s)3.7. Electronic CommerceCase Study 3.10. e-Commerce at Amazon.comCase Study 3.11. eBay and Some Internet Veterans are Cashing InAppendix 3: Behind the Market Curve-The Theory of Consumer Choice. 4. Demand Estimation4.1. The Identification Problem4.2. Marketing Research Approaches to Demand EstimationCase Study 4.1. Micromarketing: Marketers Zero In on Their CustomersCase Study 4.2. Estimation of the Demand for Oranges by Market ExperimentCase Study 4.3. Reaching Consumers in the Vanishing Mass Market4.3. Introduction to Regression Analysis4.4. Simple Regression Analysis4.5. Multiple Regression Analysis4.6. Problems in Regression Analysis4.7. Demand Estimation by Regression Analysis4.8. Estimating the Demand for U.S. Imports and ExportsCase Study 4.5. Price and Income Elasticities of Imports and Exports in the Real WorldCase Study 4.6. The Major Commodity Exports. N° de ref. de la librería
Sinopsis: Managerial Economics in a Global Economy, Sixth Edition, synthesizes economic theory, decision science, and various aspects of business administration studies, examining how they interact as a firm attempts to reach optimal profitability and efficiency in the face of constraints. It features 129 real-world case studies and six longer, detailed studies--more than any other text on the market. In addition, author Dominick Salvatore fully integrates material on the international ramifications of managerial decisions into the entire text, instead of segregating it in a separate chapter or in a few case studies.
The book is divided into five parts. Part One examines the nature and scope of managerial economics, presents the theory of the firm, and reviews optimization techniques. Part Two analyzes demand. Part Three presents the theory and measurement of the firm's production and costs. Part Four brings together demand analysis with production and cost analysis to show how price and output are determined under various forms of market organization. Part Five examines regulation and antitrust, the role of government in the economy, risk analysis, long-term investment decisions, and capital budgeting.
Managerial Economics in a Global Economy, Sixth Edition, is ideal for upper-level undergraduate and graduate courses in managerial economics.
About the Author:
Dominick Salvatore is Professor of Economics and Business at Fordham University, Visiting Professor at the Vienna Economics and Business Administration University, and Honorary Professor at the Shanghai Finance University. He is president of the North American Economics and Finance Association, a former chairman of the New York Academy of Sciences, and a consultant to the Economic Policy Institute in Washington, the United Nations, and various multinational banks and corporations. He is the author, coauthor, or editor of forty-four books.
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