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Sinopsis: Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media.
Biografía del autor: Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.
Condición del libro: New
Descripción Wadsworth Publishing. Paperback. Estado de conservación: GOOD. Good: Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Nº de ref. de la librería 2637309086
Descripción Wadsworth Publishing, 2010. Estado de conservación: Fair. 4 Edition. N/A. Shows definite wear, and perhaps considerable marking on inside. Nº de ref. de la librería GRP14528862
Descripción Wadsworth Publishing. Estado de conservación: POOR. WATER DAMAGE. Standard shipping arrives within 6-8 business days. This item does not include any CDs, Infotracs, Access cards or other supplementary material. Nº de ref. de la librería 901448091
Descripción Cengage Learning, 2009. Estado de conservación: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Preface. List of Abbreviations and Acronyms. 1. Managing in the Electronic Media. 2. The Media Marketplace: Markets, Mergers, Alliances, and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Audiences and Audience Research. 8. Programming: Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences and Electronic Media Management. 12. Electronic Media Management: The Role of Public Relations. 13. Technology and Electronic Media Management. Glossary of Key Terms. Index. Nº de ref. de la librería ABE_book_usedgood_0495569429
Descripción Estado de conservación: good. Used products do not contain supplements and some products may include highlighting and writing. Nº de ref. de la librería 5695229-5
Descripción Wadsworth Publishing, 2009. Paperback. Estado de conservación: Used: Very Good. Nº de ref. de la librería SONG0495569429
Descripción Wadsworth Publishing, 2009. Paperback. Estado de conservación: Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. We are not able to ship internationally. May contain highlighting/underlining/notes/etc. This item may not include any CDs, Infotracs, Access cards or other supplementary material. Usually ships within 2 business days in quality packaging. Satisfaction guaranteed. Nº de ref. de la librería 8800025544044
Descripción Estado de conservación: Good. Management of Electronic Media. Nº de ref. de la librería SKU0374091
Descripción Estado de conservación: Acceptable. Book Condition: Acceptable. Nº de ref. de la librería 97804955694285.0
Descripción Estado de conservación: Very Good. Book Condition: Very Good. Nº de ref. de la librería 97804955694283.0