From the Foreword by Don Edward Beck, PhD: Books about subjects like economics are rarely written from the perspective of human or cultural evolution. Seldom, if ever, does a reader come across a narrative with pioneering methods that reframe a specialized discipline through a wide-cultural whole systems approach. This is precisely what Said E. Dawlabani does in this revolutionary book, Memenomics: The Next-Generation Economic System. This is a book that reframes the issues of competing economic and political ideologies and places them into an evolutionary new paradigm. This is a book about change done right. It is no secret that today we are dealing with a great political divide that threatens many of our democratic institutions. Right and left ideologies have becomes polarized camps that seem to be worlds apart.

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SAID DAWLABANI is the leading expert in the value-systems approach to economics. He is the founder of The Memenomics Group, an advisory organization that reframes economic issues through the prism of value systems and offers sustainable solutions based on this emerging science. For the past decade he has worked closely with renowned global geopolitical advisor Dr. Don E. Beck, one of the architects behind South Africa's transition from apartheid and co-author of Spiral Dynamics.