Imagen del editor

MARKETING INTERNACIONAL: Octava Edicion (Spanish Edition)

Michael Czinkota

1 valoraciones por Goodreads
ISBN 10: 9706868275 / ISBN 13: 9789706868275
Editorial: Cengage Learning, 2008
Nuevos Condición: New Encuadernación de tapa blanda
Comprar nuevo
Precio recomendado: 76.00
Precio: EUR 59,55 Convertir moneda
Gastos de envío: EUR 7,52 A Estados Unidos de America Destinos, gastos y plazos de envío
Añadir al carrito

Ofrecido por

Ergodebooks
RICHMOND, TX, Estados Unidos de America

Valoración 4 estrellas

Librería en AbeBooks desde: 31 de mayo de 2006

Descripción

N° de ref. de la librería DADAX9706868275

Cantidad: 1

Hacer una pregunta a la librería

Detalles bibliográficos

Título: MARKETING INTERNACIONAL: Octava Edicion (...

Editorial: Cengage Learning

Año de publicación: 2008

Encuadernación: Paperback

Condición del libro: New

Edición: Tra.

Acerca de

Sinopsis:

Este libro, líder en el mercado de esta materia, combina de forma equilibrada experiencias en la investigación y en los negocios y presenta un panorama muy completo del marketing internacional, desde cómo iniciar operaciones continuando con el ingreso a nuevos mercados hasta llegar a la mejor manera de formar alianzas efectivas y a las cuestiones que enfrentan las grandes empresas globales. Se incorporan temas de actualidad y cuestiones polémicas como globalización, terrorismo, propiedad intelectual, ética y ciudadanía corporativa. Enfoque en el ambiente físico y la geografía. Atención mayor a las economías en desarrollo y en transición y énfasis en la evolución del papel de la OMC. Numerosos casos con situaciones de negocios reales.

About the Author:

Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America, as well as the United States. Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Descripción de la librería

Welcome to Our AbeBooks Store for books. I've been selling books for long and have achieved more than 99% positive feedback on eBay and amazon.com. I always strive to achieve best customer satisfaction and have always described book accurately. I got lot of Out of Print and Rare books in my store and still adding lot of books. I will ship book within 24 hours of confirmed payment

Ver la página web de la librería

Condiciones de venta:

100 % Customer Satisfaction is our Goal. Please contact me if you are not
satisfied with your order in any manner. I always list book by ISBN # only and
buyer is assured of correct edition, correct author and correct format of book.
I
will do my best to address your concerns including 100% refund of your money.

Name of your business and form of legal entity: Ami Ventures Inc.S-Corp. USA
your business address: 25547 Canyon Crossing Dr. Richmond TX 77406 USA
email address and phone or fax number: ...

Más información
Condiciones de envío:

Orders usually ship within 1 business days. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Todos los libros de esta librería

Métodos de pago
aceptados por la librería

Visa Mastercard American Express Carte Bleue

PayPal