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Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

David Airey

2.336 valoraciones por Goodreads
ISBN 10: 0321985206 / ISBN 13: 9780321985200
Editorial: Peachpit Press, 2014
Nuevos Condición: New Encuadernación de tapa blanda
Librería: Palexbooks (Sanford, NC, Estados Unidos de America)

Librería en AbeBooks desde: 4 de enero de 2012

Cantidad: > 20

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Brand new! Please provide a physical shipping address. N° de ref. de la librería 9780321985200

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Detalles bibliográficos

Título: Logo Design Love: A Guide to Creating Iconic...

Editorial: Peachpit Press

Año de publicación: 2014

Encuadernación: Soft cover

Condición del libro:New

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Sinopsis:

Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you'll learn:

  • Best practices for extending a logo into a complete brand identity system
  • Why one logo is more effective than another
  • How to create your own iconic designs
  • What sets some designers above the rest
  • 31 practical design tips for creating logos that last

About the Author:

A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of Work for Money, Design for Love.

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Descripción de la librería

Established in 2010, Palexbooks is a US-based distributer of textbooks from major publishing houses such as Pearson Education, McGraw-Hill, and Harper Collins.

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