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Logistics Marketing(Chinese Edition)

ISBN 10: 7114065256 / ISBN 13: 9787114065255
Nuevos Condición: New Encuadernación de tapa blanda
Librería: liu xing (JiangSu, JS, China)

Librería en AbeBooks desde: 7 de abril de 2009

Cantidad: 3

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Descripción

Language:Chinese.Paperback. Publisher: People s Transportation. N° de ref. de la librería C30400

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Detalles bibliográficos

Título: Logistics Marketing(Chinese Edition)

Encuadernación: paperback

Condición del libro:New

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Sinopsis:

"Vocational college logistics management professional teaching books: logistics service marketing" is the higher vocational education planning materials, by the traffic vocational education and teaching guidance committee of transportation and transportation management professional guidance organization. The main contents include: logistics service marketing overview, logistics service marketing strategy, logistics service market segmentation and target market positioning, logistics service product strategy, logistics service pricing strategy, logistics enterprise channel strategy, logistics service promotion strategy, logistics service internationalization strategy , Logistics service marketing customer and contract management, logistics service quality and performance management, logistics service marketing concept to enhance. Each chapter after thinking questions and cases, to facilitate student theory with practice, to consolidate the content of the study.

"Sobre este título" puede pertenecer a otra edición de este libro.

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