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Leadership Communication: How Leaders Communicate and How Communicators Lead in the Modern American Corporation

E Bruce Harrison

5 valoraciones por Goodreads
ISBN 10: 1606498088 / ISBN 13: 9781606498088
Editorial: Business Expert Press, 2014
Nuevos Condición: Brand New Encuadernación de tapa blanda
Librería: Revaluation Books (Exeter, Reino Unido)

Librería en AbeBooks desde: 6 de enero de 2003 Valoración librería Valoración 4 estrellas

Cantidad disponible: 2

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225 pages. 8.75x6.00x0.75 inches. In Stock. N° de ref. de la librería x-1606498088

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Detalles bibliográficos

Título: Leadership Communication: How Leaders ...

Editorial: Business Expert Press

Año de publicación: 2014

Encuadernación: Paperback

Condición del libro:Brand New

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My graduate students like this book's real-world focus on public relations as a strategic role in the C-suite. -Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it's an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise-its employees, its owners, and those whom they serve. -James S. O'Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre Dame The quality of leadership in any organization-business, social, military, and government-is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.

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Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch

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