Imagen del editor

The Law of Marketing (Special Topics Collection)

Oswald, Lynda J.

Editorial: Cengage Learning, 2010
ISBN 10: 1439079242 / ISBN 13: 9781439079249
Nuevos / Soft cover / Cantidad: > 20
Librería: Palexbooks (Sanford, NC, Estados Unidos de America)
Disponible en otras librerías
Ver todos  los ejemplares de este libro
Añadir al carrito
Precio recomendado:
Precio: EUR 286,38
Convertir moneda
Gastos de envío: EUR 2,76
A Estados Unidos de America
Destinos, gastos y plazos de envío

Guardar para más tarde

Sobre el libro

Detalles bibliográficos

Título: The Law of Marketing (Special Topics ...

Editorial: Cengage Learning

Año de publicación: 2010

Encuadernación: Soft cover

Condición del libro: New


Brand new! Please provide a physical shipping address. N° de ref. de la librería 9781439079249

Sobre este título:

Valoración del libro brindada por GoodReads:
3,33 valoración promedio
(3 valoraciones)

Sinopsis: Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING traces a product's life cycle - from development to distribution to promotion to sale - and addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING is designed help you become a successful manger who knows how to avoid legal problems and make informed decisions.

Biografía del autor: Lynda J. Oswald is a Professor of Business Law at the University of Michigan Business School. She is also a Research Fellow of the William Davidson Institute She received her A.B., M.B.A., and J.D. degrees from the University of Michigan. While at the Michigan Law School, she served on the editorial board of the Michigan Law Review. She clerked for the Honorable Cornelia G. Kennedy of the U.S. Court of Appeals for the Sixth Circuit before joining the faculty of the Michigan Business School in 1988. Professor Oswald has taught at the University of Florida Law School and the University of Michigan Law School. She was a visiting scholar at China University of Political Science and Law in Beijing and at L'viv State University in L'viv, Ukraine. Professor Oswald has served as a staff editor and a special editor of the American Business Law Journal and as a special editor of the Journal of Legal Studies Education. She is currently the Contributing Editor of Environmental Law for the Real Estate Law Journal. Professor Oswald has received numerous awards for her research, including the Holmes-Cardozo Award for Research Excellence from the American Business Law Journal. Her work has been cited by several courts, including the U.S. Supreme Court in its 1998 decision in United States v. Bestfoods. Her research focuses on intellectual and real property law issues.

"Sobre este título" puede pertenecer a otra edición de este libro.

Librería y condiciones de venta

Opciones de pago

Esta librería acepta las siguientes opciones de pago:

  • American Express
  • Carte Bleue
  • MasterCard
  • PayPal
  • Visa

[Buscar en el catálogo de esta librería]

[Todos los libros de esta librería]

[Hacer una pregunta a la librería]

Librería: Palexbooks
Dirección: Sanford, NC, Estados Unidos de America

Librería en AbeBooks desde: 4 de enero de 2012
Valoración librería: Valoración 4 estrellas

Condiciones de venta:

We guarantee the condition of every book as it's described on the Abebooks web sites. If
you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery
date. If you've changed your mind about a book that you've ordered, please use the Ask
bookseller a question link to contact us and we'll respond within 2 business days.

54391 Village Center Drive
No 53
Idyllwild, CA ...

[Más información]

Condiciones de envío:

Orders usually ship within 3 business days.

Descripción de la librería: Established in 2010, Palexbooks is a US-based distributer of textbooks from major publishing houses such as Pearson Education, McGraw-Hill, and Harper Collins.