Knowing Y: Engage the Next Generation Now

Sarah Sladek

Editorial: Association Management Press,U.S.
ISBN 10: 0880343729 / ISBN 13: 9780880343725
Usado / Cantidad: 0
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A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine and cover may show signs of wear. Pages can include limited notes and highlighting, and the copy can This item was a donation to Goodwill of Greater Washington. Thanks for your order from Goodwill of Greater Washington. N° de ref. de la librería

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Sinopsis: Their population numbers surpass the baby boomer generation. They will constitute the majority of the workforce by 2015 and their annual spending will total over 2.4 trillion by 2018. Yet many associations and their leaders are waiting for Generation Y to come of age and change their engagement habits to mirror the habits of previous generations who joined associations as their careers and age advanced. That's a nice thought but should you bank your association's future on it? I wouldn't.

Generation Y is changing. They're changing the workforce picture, the global economy, the expectations of value, and they're changing the expectations of the generations before them. It's the trickle-up effect. Just as the early users of Facebook, all of whom were college students, eventually changed the baby boomer's interest in Facebook from very little in the beginning to more than 10 million users by 2010.

Generation Y has a different set of needs, interests, and values as author Sarah Sladek conveys with convincing statistics, examples, and case studies. And these needs and interests have implications for every functional area of associations from advocacy to technology to websites. The more you learn about this generation and the more you embrace the change occurring during this workforce transition, the better off your organization will be.

About the Author: Sarah Sladek is an experienced marketing and media professional who started researching demographic shifts in 2002. Concerned about declining engagement in our nation's membership associations, nonprofits, and workplaces, she founded XYZ University to help organizations identify their competitive advantage, embrace change, bridge gaps, increase ROI, and remain relevant to future generations. Sarah has authored two books on the generational topic.

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Detalles bibliográficos

Título: Knowing Y: Engage the Next Generation Now
Editorial: Association Management Press,U.S.
Condición del libro: Good

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Sarah Sladek
Editorial: Association Management Press,U.S. (2014)
ISBN 10: 0880343729 ISBN 13: 9780880343725
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Descripción Association Management Press,U.S., 2014. Estado de conservación: As New. Book in almost Brand New condition. Nº de ref. de la librería GRP87454770

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Descripción Association Management Press,U.S. Hardcover. Estado de conservación: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Nº de ref. de la librería 2772047928

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Descripción Association Management Press,U.S. Hardcover. Estado de conservación: GOOD. Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Nº de ref. de la librería 2789024178

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Descripción Association Management Press,U.S. Estado de conservación: Acceptable. A book with obvious wear. May have some damage to the cover or binding but integrity is still intact. There might be writing in the margins, possibly underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. Nº de ref. de la librería 15-E-002144

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Descripción Association Management Press,U.S., 2014. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0880343729

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Editorial: Association Management Press,U.S. (2014)
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Descripción Association Management Press,U.S., 2014. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CE-9780880343725

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Sarah L. Sladek
Editorial: Association Management Press,U.S., United States (2014)
ISBN 10: 0880343729 ISBN 13: 9780880343725
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Descripción Association Management Press,U.S., United States, 2014. Hardback. Estado de conservación: New. Language: English . Brand New Book. Their population numbers surpass the baby boomer generation. They will constitute the majority of the workforce by 2015 and their annual spending will total over 2.4 trillion by 2018. Yet many associations and their leaders are waiting for Generation Y to come of age and change their engagement habits to mirror the habits of previous generations who joined associations as their careers and age advanced. That s a nice thought but should you bank your association s future on it? I wouldn t. Generation Y is changing. They re changing the workforce picture, the global economy, the expectations of value, and they re changing the expectations of the generations before them. It s the trickle-up effect. Just as the early users of Facebook, all of whom were college students, eventually changed the baby boomer s interest in Facebook from very little in the beginning to more than 10 million users by 2010. Generation Y has a different set of needs, interests, and values as author Sarah Sladek conveys with convincing statistics, examples, and case studies. And these needs and interests have implications for every functional area of associations from advocacy to technology to websites.The more you learn about this generation and the more you embrace the change occurring during this workforce transition, the better off your organization will be. Nº de ref. de la librería AAN9780880343725

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Sarah L. Sladek
Editorial: Association Management Press,U.S., United States (2014)
ISBN 10: 0880343729 ISBN 13: 9780880343725
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The Book Depository US
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Descripción Association Management Press,U.S., United States, 2014. Hardback. Estado de conservación: New. Language: English . Brand New Book. Their population numbers surpass the baby boomer generation. They will constitute the majority of the workforce by 2015 and their annual spending will total over 2.4 trillion by 2018. Yet many associations and their leaders are waiting for Generation Y to come of age and change their engagement habits to mirror the habits of previous generations who joined associations as their careers and age advanced. That s a nice thought but should you bank your association s future on it? I wouldn t. Generation Y is changing. They re changing the workforce picture, the global economy, the expectations of value, and they re changing the expectations of the generations before them. It s the trickle-up effect. Just as the early users of Facebook, all of whom were college students, eventually changed the baby boomer s interest in Facebook from very little in the beginning to more than 10 million users by 2010. Generation Y has a different set of needs, interests, and values as author Sarah Sladek conveys with convincing statistics, examples, and case studies. And these needs and interests have implications for every functional area of associations from advocacy to technology to websites. The more you learn about this generation and the more you embrace the change occurring during this workforce transition, the better off your organization will be. Nº de ref. de la librería AAN9780880343725

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Sarah L. Sladek
Editorial: Association Management Press,U.S.
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Descripción Association Management Press,U.S. Hardback. Estado de conservación: new. BRAND NEW, Knowing Y: Engage the Next Generation Now, Sarah L. Sladek, Their population numbers surpass the baby boomer generation. They will constitute the majority of the workforce by 2015 and their annual spending will total over 2.4 trillion by 2018. Yet many associations and their leaders are waiting for Generation Y to come of age and change their engagement habits to mirror the habits of previous generations who joined associations as their careers and age advanced. That's a nice thought but should you bank your association's future on it? I wouldn't. Generation Y is changing. They're changing the workforce picture, the global economy, the expectations of value, and they're changing the expectations of the generations before them. It's the trickle-up effect. Just as the early users of Facebook, all of whom were college students, eventually changed the baby boomer's interest in Facebook from very little in the beginning to more than 10 million users by 2010. Generation Y has a different set of needs, interests, and values as author Sarah Sladek conveys with convincing statistics, examples, and case studies. And these needs and interests have implications for every functional area of associations from advocacy to technology to websites. The more you learn about this generation and the more you embrace the change occurring during this workforce transition, the better off your organization will be. Nº de ref. de la librería B9780880343725

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ISBN 10: 0880343729 ISBN 13: 9780880343725
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Descripción ASAE Press, 2014. Hardback. Estado de conservación: NEW. 9780880343725 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0743554

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