Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N� de ref. del art�culo 7939086-6

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Detalles bibliogr�ficos

T�tulo: Kids as Customers : A Handbook of Marketing ...

Editorial: Ingram Publisher Services UK

A�o de publicaci�n: 1992

Encuadernaci�n: Encuadernaci�n de tapa dura

Condici�n: Very Good

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Sinopsis:

Book by McNeal James U

Rese�a del editor:

Marketing to children is a multi-billion dollar industry. McNeal provides guidelines for tapping into this vast market, and with interviews, observations and analyses, shows the secrets of marketing and selling to children. He discusses children's buying habits and economic motivations, and how children can be succesfully influenced by marketing strategies. He also looks at the future of the children's marketplace, examining the concerns of consumer advocates, regulators, and parents, and what they mean for marketers.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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