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Reseña del editor: The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
Título: The Irresistible Offer
Condición del libro: brand_new
Descripción Your Coach Digital, 2006. Audio CD. Condición: Very Good. Great condition with minimal wear, aging, or shelf wear. Nº de ref. del artículo: P021596590696
Descripción Your Coach Digital 2006-10-23, 2006. Audio CD. Condición: Good. Books is in good condition. Some moderate creases and wear. This item may not come with CDs or additional parts and might be an ex-library copy. Nº de ref. del artículo: DS-1596590696-3
Descripción Your Coach Digital, 2006. Audio CD. Condición: Like New. Almost new condition. Nº de ref. del artículo: P011596590696
Descripción Your Coach Digital, 2006. Audio CD. Condición: New. Never used!. Nº de ref. del artículo: P111596590696