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Sinopsis: International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout.
Biografía del autor: Dana-Nicoleta Lascu was recently named 2005-2006 Fulbright Chair in International Business. Dana is an associate professor of marketing and chair of the marketing department at the University of Richmond, in Richmond, Virginia. She has a Ph.D. in marketing from the University of South Carolina, a Master of International Management with concentrations in marketing and finance from the American Graduate School of International Management (Thunderbird), and a B.A. in English and French from the University of Arizona. She has taught international marketing at the University of Richmond for more than a decade and has published her research in international marketing in journals such as International Marketing Review, International Business Review, European Journal of Marketing, Journal of Euromarketing, Journal of International Consumer Marketing, Journal of Teaching in International Business, and Multinational Business Review. She has organized a number of international conferences and published related proceedings (among them, the 1996 World Business Congress, in Bermuda, and the Sixth Conference on Marketing and Development, 1997, in Romania) and has participated as track chair, session chair, or conference co-chair in numerous other national and international conferences. She is on the editorial board of a number of international marketing journals. Dana Lascu worked previously as a simultaneous and consecutive translator (in English, French, and Romanian) for the Romanian government (the Central Committee if the Youth Union and the Ministry of Foreign Trade) and for the United Nations, Kigali, Rwanda, where the translated documents for the 1982 Round Table for International Aid. She also worked in international training in the United States, teaching managerial skills to civil servants from developing countries and developed related training proposals.
Condición del libro: New
Descripción Atomic Dog, 2008. PAPERBACK. Estado de conservación: Good. 1426628463 Some wear, but still a good reading copy. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. de la librería Z1426628463Z3
Descripción Atomic Dog, 2008. Paperback. Estado de conservación: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Nº de ref. de la librería mon0001043138
Descripción Atomic Dog. Estado de conservación: Acceptable. . Contains water damage. Quite worn. Clearly used! Speedy service! Choose EXPEDITED for fastest shipping!. Nº de ref. de la librería BRO-155-318s
Descripción Atomic Dog, 2008. Paperback. Estado de conservación: Good. Missing components. Has minor wear and/or markings. SKU:9781426628467-3-1-3. Nº de ref. de la librería 9781426628467-3-1-3
Descripción Atomic Dog, 2008. Estado de conservación: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Part 1 - Introduction to International Marketing Ch 1: Scope, Concepts, and Drivers of International Marketing Part 2 - The International Marketing Environment Ch 2: An Overview of the International Marketing Environment Ch 3: International Trade: Institutional Barriers and Facilitators Ch 4: Regional Economic and Political Integration Ch 5: Cultural Influences on International Marketing Chapter Objectives Part 3 - International Marketing Strategy Decisions Ch 6: International Marketing Research: Practices and Challenges Ch 7:International Strategic Planning Ch 8:Expansion Strategies and Entry Mode Selection Part 4 - Managing the International Marketing Mix Ch 9: roducts and Services: Branding Decisions in International Markets Ch 10: International Product and Service Strategies Ch 11: Managing International Distribution Operations and Logistics Ch 12: International Retailing Ch 13: The International Promotional Mix and Advertising Strategies Ch 14: International Publicity, Public Relations, and Sales Promotion Strategies Ch 15: International Personal Selling and Personnel Management Ch 16: International Pricing Strategy Part 5 - International Marketing Strategy: Implementation Ch 17: Organizing and Controlling International Marketing Operations and Perspectives for the Future. Nº de ref. de la librería ABE_book_usedgood_1426628463
Descripción Atomic Dog, 2008. Paperback. Estado de conservación: Used: Good. Nº de ref. de la librería 8650703
Descripción Atomic Dog 2008-02-04, 2008. Paperback. Estado de conservación: good. 3. 1426628463. Nº de ref. de la librería 689338
Descripción Atomic Dog. Estado de conservación: Very Good. This book is in good condition and ready for immediate shipment to any US location by an experienced seller. CDs and Access codes and other peripherals may not be included as is the case with most used books. Thanks for shopping with us. book. Nº de ref. de la librería 251766
Descripción Estado de conservación: Used. International Marketing. Nº de ref. de la librería SKU0027644
Descripción Atomic Dog, 2008. Paperback. Estado de conservación: Very Good. Nº de ref. de la librería P021426628463