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Sinopsis: International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout.
About the Author: Dana-Nicoleta Lascu was recently named 2005-2006 Fulbright Chair in International Business. Dana is an associate professor of marketing and chair of the marketing department at the University of Richmond, in Richmond, Virginia. She has a Ph.D. in marketing from the University of South Carolina, a Master of International Management with concentrations in marketing and finance from the American Graduate School of International Management (Thunderbird), and a B.A. in English and French from the University of Arizona. She has taught international marketing at the University of Richmond for more than a decade and has published her research in international marketing in journals such as International Marketing Review, International Business Review, European Journal of Marketing, Journal of Euromarketing, Journal of International Consumer Marketing, Journal of Teaching in International Business, and Multinational Business Review. She has organized a number of international conferences and published related proceedings (among them, the 1996 World Business Congress, in Bermuda, and the Sixth Conference on Marketing and Development, 1997, in Romania) and has participated as track chair, session chair, or conference co-chair in numerous other national and international conferences. She is on the editorial board of a number of international marketing journals. Dana Lascu worked previously as a simultaneous and consecutive translator (in English, French, and Romanian) for the Romanian government (the Central Committee if the Youth Union and the Ministry of Foreign Trade) and for the United Nations, Kigali, Rwanda, where the translated documents for the 1982 Round Table for International Aid. She also worked in international training in the United States, teaching managerial skills to civil servants from developing countries and developed related training proposals.
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Descripción Atomic Dog, 2008. Paperback. Estado de conservación: Acceptable. CONTAINS SLIGHT WATER DAMAGE / STAIN, STILL VERY READABLE, SAVE! We are not able to ship internationally. Your satisfaction is guaranteed! Please note that items may contain writing and/or highlighting and may not include CDs, access cards, or other supplementary material. Items ship in quality packaging within 2 business days. Nº de ref. de la librería mon0000225222
Descripción Atomic Dog, 2008. Estado de conservación: Fair. 3 Edition. Shows definite wear, and perhaps considerable marking on inside. Nº de ref. de la librería GRP15173597
Descripción Atomic Dog. PAPERBACK. Estado de conservación: Fair. 1426628463 Item in acceptable condition including possible liquid damage. As well, answers may be filled in. Lastly, may be missing components, e.g. missing DVDs, CDs, Access Code, etc. Nº de ref. de la librería Z1426628463Z4
Descripción Atomic Dog. PAPERBACK. Estado de conservación: Good. 1426628463 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. de la librería Z1426628463Z3
Descripción Atomic Dog 2008-02-04, 2008. Paperback. Estado de conservación: good. 3. 1426628463. Nº de ref. de la librería 689338
Descripción Atomic Dog, 2008. Paperback. Estado de conservación: Used: Good. Nº de ref. de la librería 14123950
Descripción Atomic Dog, 2008. Estado de conservación: very good. Gently used. Expect delivery in 20 days. Nº de ref. de la librería 9781426628467-3
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Descripción Atomic Dog. PAPERBACK. Estado de conservación: Good. 1426628463 US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA. Nº de ref. de la librería Z1426628463Z3
Descripción Atomic Dog, 2008. Paperback. Estado de conservación: Very Good. Nº de ref. de la librería P021426628463