Imagen del editor

International Customer Behaviour and Retailing Research, 2nd CIRCLE Conference Proceedings

Hans Rüdiger Kaufmann (Hrsg.)

ISBN 10: 3830021941 / ISBN 13: 9783830021940
Editorial: Verlag Dr. Kovac, Hamburg, 2006
Nuevos Condición: neu Encuadernación de tapa blanda
Librería: Verlag Dr. Kovac GmbH (Hamburg, Alemania)

Librería en AbeBooks desde: 24 de enero de 2011 Valoración librería Valoración 4 estrellas

Cantidad disponible: 5

Comprar nuevo
Precio: EUR 78,00 Convertir moneda
Gastos de envío: EUR 9,95 De Alemania a Estados Unidos de America Destinos, gastos y plazos de envío
Añadir al carrito


Studien zum Konsumentenverhalten, Band 5 246 pages. New trends in consumer behaviour triggered by international macro-environmental changes are indispensable sources for internationalisation strategies of global, multinational and small and medium sized enterprises (SMEs). Young researchers formed an international network and presented their findings on a variety of topics and industries on the 2nd CIRCLE conference hosted by the Institute of Entrepreneurship of the University of Applied Sciences Liechtenstein. Social developments suggest innovative roles in retailing as one of the most dynamic industries. This refers to providing cognitive, affective and conative support for consumers in their endeavour to manage their personal and social environments. A further societal marketing related aspect addresses the correlation between cause related marketing and brand equity. In this context, a philosophical and ethical perspective discusses the general principles of the consumers" motivation and its implications for marketing. These views might also have a bearing on consumer behaviour of the youth segment in the alcoholic product market or on irrational student consumer behaviour leading to increasing levels of indebtedness. The technological environment influences consumer behaviour reflected, for example, by new e-marketing approaches to create brand loyalty or by a conceptualisation to improve technology transfer from higher education providers to industry. The wave of globalisation entails changes in the international political, legal and cultural environment. This results in newly emerging patterns of consumer behaviour in transition and developing countries. In particular, store choice and store loyalty in retailing, consumer patronage behaviour in the fast food restaurant industry and a more prominent role of distribution with respect to multi-channel strategies in banking are addressed. Inter- cultural aspects refer to internationalisation strategies of SME retailers with Asian origins in the UK, a comparative study of the UK and Taiwan markets as to retail product branding and its evolution, to the integration of bi-cultural experts or to efficient knowledge management transfer in Eastern/Western European strategic alliances to increase international competitiveness. Based on the meat delicatessen sector one paper suggests consumer behaviour concepts to be extended by considering perceptions on regional foods. The global competitive environment calls for sustainable relations with consumers. A new framework has been developed to explain causal relations between marketing activities aiming at increasing consumer satisfaction and their actual results. A comparative study in the German speaking retail markets suggests four distinguishable categories of strategic CRM groups implying different degrees of professionalism and success. Key success factors for the relationship development of Swiss private banks with German high net worth individuals are elicited based on retention marketing theory. Linking the micro sociological concept of identity to customer relationship marketing the applicability of multi channel management in Private Banking is tested. Finally, embracing the whole student- alumni life cycle a new consumer satisfaction model for Higher education providers is provided. N° de ref. de la librería x2194

Hacer una pregunta a la librería

Detalles bibliográficos

Título: International Customer Behaviour and ...

Editorial: Verlag Dr. Kovac, Hamburg

Año de publicación: 2006

Encuadernación: Softcover

Condición del libro: neu

Edición: 1. Auflage.

Descripción de la librería

Ver la página web de la librería

Condiciones de venta:


Sie können die erhaltene Ware ohne Angabe von Gründen innerhalb
von 14 Tagen durch Rücksendung der Ware zurückgeben. Die Frist
beginnt nach Erhalt dieser Belehrung in Textform (z. B. als
Brief, Fax, E-Mail), jedoch nicht vor Eingang der Ware beim
Empfänger (bei der wiederkehrenden Lieferung gleichartiger Waren
nicht vor Eingang der ersten Teillieferung) und auch nicht vor
Erfüllung unserer Informationspflichten gemäß Artikel 246 § 2 in
Verbindung mit § 1 Absatz 1 ...

Más información
Condiciones de envío:

Die Versandkostenpauschalen basieren auf Sendungen mit einem durchschnittlichen Gewicht. Falls das von Ihnen bestellte Buch besonders schwer oder sperrig sein sollte, werden wir Sie informieren, falls zusätzliche Versandkosten anfallen.

Información detallada sobre el vendedor

Todos los libros de esta librería

Métodos de pago
aceptados por la librería

Visa Mastercard American Express Carte Bleue