Internal Equity as a Factor of Corporate Sales Growth

Nasse, Theophile Bindeoue

ISBN 10: 3659826448 / ISBN 13: 9783659826443
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Publisher/Verlag: LAP Lambert Academic Publishing | A comparative study of three private companies in Burkina Faso through a quantitative approach | The concept of internal equity in Customer Relationship Management is often neglected by companies in Burkina Faso, what causes a reduction in term of profitability. Equity and ethical practices in marketing are essential to the survival of Burkina companies especially in the context of globalization where values of fair trade are promoted and where competition is fierce. This research focuses on the contribution that fair business practices from business to customers bring in term of companies' performance in developing countries. Data collection was performed with a questionnaire addressed to customers of two Small and Medium Enterprises (SMEs) and one Very Small Enterprise (VSE) in Burkina. Quantitative data is processed using Sphinx IQ and SPSS. The results confirm that companies in which internal equity degree is high, the sales growth is increasing due to satisfaction and repurchase. | Format: Paperback | Language/Sprache: english | 52 pp. N° de ref. de la librería

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Sinopsis: The concept of internal equity in Customer Relationship Management is often neglected by companies in Burkina Faso, what causes a reduction in term of profitability. Equity and ethical practices in marketing are essential to the survival of Burkina companies especially in the context of globalization where values of fair trade are promoted and where competition is fierce. This research focuses on the contribution that fair business practices from business to customers bring in term of companies’ performance in developing countries. Data collection was performed with a questionnaire addressed to customers of two Small and Medium Enterprises (SMEs) and one Very Small Enterprise (VSE) in Burkina. Quantitative data is processed using Sphinx IQ and SPSS. The results confirm that companies in which internal equity degree is high, the sales growth is increasing due to satisfaction and repurchase.

About the Author: Mr. Théophile Bindeouè NASSE is a Ph D student at the New Dawn University in Burkina Faso in management sciences in Burkina Faso. He is one of the African Linguistics School( ALS) alumni. He got his TESOL from the University of Maryland, Baltimore county in 2012. He is both a teacher of Marketing and a teacher of English.

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Nasse Theophile Bindeoue
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ISBN 10: 3659826448 ISBN 13: 9783659826443
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Descripción LAP Lambert Academic Publishing 2016-01-15, 2016. paperback. Estado de conservación: New. Nº de ref. de la librería 9783659826443

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Nasse, Theophile Bindeoue
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Descripción Estado de conservación: New. Publisher/Verlag: LAP Lambert Academic Publishing | A comparative study of three private companies in Burkina Faso through a quantitative approach | The concept of internal equity in Customer Relationship Management is often neglected by companies in Burkina Faso, what causes a reduction in term of profitability. Equity and ethical practices in marketing are essential to the survival of Burkina companies especially in the context of globalization where values of fair trade are promoted and where competition is fierce. This research focuses on the contribution that fair business practices from business to customers bring in term of companies' performance in developing countries. Data collection was performed with a questionnaire addressed to customers of two Small and Medium Enterprises (SMEs) and one Very Small Enterprise (VSE) in Burkina. Quantitative data is processed using Sphinx IQ and SPSS. The results confirm that companies in which internal equity degree is high, the sales growth is increasing due to satisfaction and repurchase. | Format: Paperback | Language/Sprache: english | 52 pp. Nº de ref. de la librería K9783659826443

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Descripción LAP Lambert Academic Publishing Feb 2016, 2016. Taschenbuch. Estado de conservación: Neu. Neuware - The concept of internal equity in Customer Relationship Management is often neglected by companies in Burkina Faso, what causes a reduction in term of profitability. Equity and ethical practices in marketing are essential to the survival of Burkina companies especially in the context of globalization where values of fair trade are promoted and where competition is fierce. This research focuses on the contribution that fair business practices from business to customers bring in term of companies' performance in developing countries. Data collection was performed with a questionnaire addressed to customers of two Small and Medium Enterprises (SMEs) and one Very Small Enterprise (VSE) in Burkina. Quantitative data is processed using Sphinx IQ and SPSS. The results confirm that companies in which internal equity degree is high, the sales growth is increasing due to satisfaction and repurchase. 52 pp. Englisch. Nº de ref. de la librería 9783659826443

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Descripción LAP Lambert Academic Publishing Feb 2016, 2016. Taschenbuch. Estado de conservación: Neu. Neuware - The concept of internal equity in Customer Relationship Management is often neglected by companies in Burkina Faso, what causes a reduction in term of profitability. Equity and ethical practices in marketing are essential to the survival of Burkina companies especially in the context of globalization where values of fair trade are promoted and where competition is fierce. This research focuses on the contribution that fair business practices from business to customers bring in term of companies' performance in developing countries. Data collection was performed with a questionnaire addressed to customers of two Small and Medium Enterprises (SMEs) and one Very Small Enterprise (VSE) in Burkina. Quantitative data is processed using Sphinx IQ and SPSS. The results confirm that companies in which internal equity degree is high, the sales growth is increasing due to satisfaction and repurchase. 52 pp. Englisch. Nº de ref. de la librería 9783659826443

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Descripción LAP Lambert Academic Publishing Feb 2016, 2016. Taschenbuch. Estado de conservación: Neu. This item is printed on demand - Print on Demand Neuware - The concept of internal equity in Customer Relationship Management is often neglected by companies in Burkina Faso, what causes a reduction in term of profitability. Equity and ethical practices in marketing are essential to the survival of Burkina companies especially in the context of globalization where values of fair trade are promoted and where competition is fierce. This research focuses on the contribution that fair business practices from business to customers bring in term of companies' performance in developing countries. Data collection was performed with a questionnaire addressed to customers of two Small and Medium Enterprises (SMEs) and one Very Small Enterprise (VSE) in Burkina. Quantitative data is processed using Sphinx IQ and SPSS. The results confirm that companies in which internal equity degree is high, the sales growth is increasing due to satisfaction and repurchase. 52 pp. Englisch. Nº de ref. de la librería 9783659826443

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Descripción LAP Lambert Academic Publishing, United States, 2016. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****.The concept of internal equity in Customer Relationship Management is often neglected by companies in Burkina Faso, what causes a reduction in term of profitability. Equity and ethical practices in marketing are essential to the survival of Burkina companies especially in the context of globalization where values of fair trade are promoted and where competition is fierce. This research focuses on the contribution that fair business practices from business to customers bring in term of companies? performance in developing countries. Data collection was performed with a questionnaire addressed to customers of two Small and Medium Enterprises (SMEs) and one Very Small Enterprise (VSE) in Burkina. Quantitative data is processed using Sphinx IQ and SPSS. The results confirm that companies in which internal equity degree is high, the sales growth is increasing due to satisfaction and repurchase. Nº de ref. de la librería AAV9783659826443

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