Very good condition - book only shows a small amount of wear. N° de ref. de la librería
Sinopsis: Presents a compelling case for measuring the value-added benefits of information technology; provides methodologies for strategic needs assessment, measurement of value-added benefits, and opportunity planning; 60 case histories of strategic systems show that value-added benefits can be quantified.
From the Author: Time flies. The first edition of this book was written a decade ago. The second edition appeared five years later. It's been published in Spanish and Japanese, and used as the basic text for training countless IS professionals in methods of strategic alignment.
In the last ten years, many of the application described in this book have become commonplace. New technologies have come and gone ast the "hot" issue of the year. But the fundamental business questions about the payoff of IS have not changed.
More than ever, information systems departments are expected to align themselves with corporate strategies and need methods to identify high-payoff, mission-critical opportunities. Methods such as business process reengineering have uncovered significant business opportunities, but are not designed to identify systems opportunities. Without specific methods, business process reengineering teams intuitively define requirements that may or may not be the highest payoff use of information technology. Therefore, the needs assessment and benefits measurement methods in this book are perfect adjuncts to a successful reengineering program.
And in these challenging economic times, executives are demanding high returns on their investment in IS. This forces IS professionals to learn methods for measuring, in meaningful and tangible ways, the payback from computing and telecommunications tools.
Even though this book has a long history, during that decade no other book has even come close to providing such accessible, practical, and effective methods of finding and measuring the "intangible" strategic benefits of computing. It is the "handbook" of IS internal business consultants.
Our consulting clients have demanded that we republish this material. They say that the methods it describes help them with budgeting, convincing, and innovating.
To our clients and readers, we say thank you... for making this book a tremendous success, and for telling us that its tenets are still practical and important. We hope that its republication continues to contribute to the strategic alignment of IS departments worldwide. (1995)
Título: Information Edge: Measuring Profits from ...
Editorial: Wadsworth Publishing Co Inc
Condición del libro: Very Good
Descripción HOLT RINEHART WINSTON, TORONTO, 1986. Hardcover. Estado de conservación: As New. Estado de la sobrecubierta: As New. First Edition. 333 pp. Nº de ref. de la librería 9477