Hooked: How to Build Habit-Forming Products

Eyal, Nir

Editorial: Portfolio
ISBN 10: 1591847788 / ISBN 13: 9781591847786
Usado / Hardcover / Cantidad: 0
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Sinopsis: How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?


Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.


Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.


Eyal provides readers with:


· Practical insights to create user habits that stick.
· Actionable steps for building products people love.

· Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

About the Author: Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com 

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Título: Hooked: How to Build Habit-Forming Products
Editorial: Portfolio
Encuadernación: Hardcover
Condición del libro: Fine

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Eyal, Nir
Editorial: Portfolio
ISBN 10: 1591847788 ISBN 13: 9781591847786
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Descripción Portfolio, 2014. Hardcover. Estado de conservación: Used: Very Good. Privately owned copy. A bit of edge wear to dust jacket. Cover in great shape. Clean pages free of writing, marks or tears. Binding is secure. Buy with confidence! 100% satisfaction guaranteed. Nº de ref. de la librería 1709210008

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Descripción PORTFOLIO, United States, 2014. Hardback. Estado de conservación: New. Language: English . Brand New Book. How do successful companies create products people can t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Nº de ref. de la librería ABZ9781591847786

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Nir Eyal
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Descripción PORTFOLIO, United States, 2014. Hardback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. How do successful companies create products people can t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Nº de ref. de la librería BTE9781591847786

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Nir Eyal
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Descripción PORTFOLIO, United States, 2014. Hardback. Estado de conservación: New. Language: English . Brand New Book. How do successful companies create products people can t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Nº de ref. de la librería ABZ9781591847786

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