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Herbert Spencer. Pioneers of modern typography

Spencer Herbert

44 valoraciones por Goodreads
ISBN 10: 0853312478 / ISBN 13: 9780853312475
Editorial: Lund Humphries Publishers, London, 1969
Condición: Fine Encuadernación de tapa blanda
Librería: A&M Bookstore / artecontemporanea (Milano, MI, Italia)

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"Since its first publication in 1969, Pioneers of Modern Typography has been the standard guide to the avant-garde origins of modern graphic design and typography. In this essential reference, Herbert Spencer shows how new concepts in graphic design in the early decades of the twentieth century had their roots in the artistic movements of the time in painting, poetry, and architecture. Spencer examines the "heroic" period of modern design and typography, the beginning of which he traces to the publication in Le Figaro of the Italian artist Manetti's Futurist manifesto. He discusses the work of such "pioneers" as El Lissitzky, Alexander Rodchenko, and Laszlo Moholy-Nagy. He examines the artistic background of the new concepts in graphic design, and traces the influences of futurism, Dadaism, de Stijl, suprematism, constructivism, and the Bauhaus. His text is profusely illustrated with examples of the new typography, shown in genres that range from posters and magazine covers to Apollinaire's "figurative poetry."This revised edition, which follows the revised and redesigned edition of 1983, includes a foreword by design critic Rick Poyner that discusses the important contributions to the history of graphic design made by Herbert Spencer." cm 21x30; pp. 160; COL e BN; paperback. Light sunny discoloration on the cover, inside perfect, unread. A fundamental title in fine conditions. N° de ref. de la librería OP-2802

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Detalles bibliográficos

Título: Herbert Spencer. Pioneers of modern ...

Editorial: Lund Humphries Publishers, London

Año de publicación: 1969

Encuadernación: Soft cover

Condición del libro:Fine

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'Among all the publications about typography produced in the last few decades, Pioneers of Modern Typography can lay claim to being one of the most vital and influential.' Rick Poynor Modern typography does not have its origins in the conventional printing industry. Its roots are entwined with those of twentieth-century painting, poetry and architecture, and it flowered quite suddenly and dramatically in the twenty years following the publication of Marinetti's Futurist manifesto in 1909. Since its first publication in 1969, and subsequent reissue in a completely revised edition, Pioneers of Modern Typography has remained the standard guide to the impact of 20th-century avant-garde movements on graphic design and typography. It is re-published now with a new Foreword by Rick Poynor in celebration of its author, the late Herbert Spencer, who was Professor of Graphic Arts at the Royal College of Art. Herbert Spencer's text examines what led up to the new concepts in graphic design and carefully disentangles the respective influences of Futurism, Dadaism, de Stijl, Suprematism, Constructivism and the Bauhaus. His text is profusely illustrated with examples of crucial contributions to the new typography - from Apollinaire to Zwart - and the book's documentation includes biographical notes on the key figures.

About the Author:

Herbert Spencer (1924-2002) was a typographer, graphic designer, teacher of graphic design, and Art Director at Lund Humphries from 1969 to 1988. He was Editor of the seminal journal Typographica (1949 to 1967) and of The Penrose Annual (1964 to 1973). In addition to Pioneers of Modern Typography, his publications included The Visible Word (the result of his research at the RCA into legibility) and The Liberated Page (an anthology of articles drawn from Typographica).

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