Golman I.A., Dobrobabenko N.S. Praktika reklamy. Desyat urokov dlya sovetskogo biznesmena/Goleman I.A., Dobrobabenko N.S. Practice advertising. Ten lessons for Soviet businessman , 1991, n/a

Golman I.A., Dobrobabenko N.S

Año de publicación: 1991
Usado / Hardcover / Cantidad: 0
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Golman I.A., Dobrobabenko N.S. Praktika reklamy. Desyat urokov dlya sovetskogo biznesmena, 1991, n/a. The following description is in Russian (transliterated), followed by an automated English translation. We apologize for inaccuracies in the computer-generated English translation. Please feel free to contact us for an accurate human English translation, which we will be happy to prepare upon request. textbook Novosibirsk JV Interbuk; textbook Novosibirsk JV Interbuk. 1991. 142pp. soft hardcover, usual format; first in our country textbook the advertising. Svoeobraznaya correspondence School advertiser. in its lessons readers find recommendations leading foreign specialists, adapted to conditions Russian market, and as practical tips from professional advertisers. Contents: Lesson 1. Advertising in system marketing. few words the marketing. C what start advertising activities? How is advertising? How organize advertising activities? main channels of of appeals. General rules advertising. Lesson 2. Image and corporate style. What image you need? FS. What this is? FS. What he gives? FS. How his order? Firmennyj block. Firmennyj font. Formats and scheme layout. Pythian symbols.Firmennyj set flowers. Slogan. main elements corporate complex. Lesson 3. Tovarnyj sign ? center original firm. What are signs? For what is sign? How order sign? How to ready sign? How use trademark sign in advertising? Lesson 4. we advertising campaign. Firmennyj style. «direct mail» (direct postcard advertising). Public relations. Lesson 5. we advertising campaign (continued). eternal questions advertiser. Advertising in press. printed advertising. Radioreklama. FS. DM and PR: new possibility. Lesson 6. we advertising campaign (end). shows. Cinema- and television. Other of advertising and «public relations». Advertising for abroad. Lesson 7. How create advertising appeal. What advertising circulation need? How is advertising announcement and as long he live? General principles of advertising circulation. Art decision advertising ads. block structure set text of materials. Lesson 8. Pishem advertising text.Preliminary analysis. composition advertising ads. flag advertising ads ? slogan. About form information block (main text). References information ? not formality! Zavershajushhij analysis. Examples of advertisements. Lesson 9. How not necessary do advertising. Rules good tone in advertising: spirit and letter. misleading advertising. Unethical advertising. Boring advertising. Nonfunctional advertising. Unaesthetic advertising. Lesson 10. Getting to practical work. we advertising campaign. Methods collection information for training of materials; 142pp. soft hardcover, usual format. We ship to worldwide destinations from worldwide origination points, including our overseas facilities. Shipping and handling charges are based on the actual weight. Buyers are advised to request a postage cost estimate before placing an order. Most orders are delivered by international mail within 30 days. For expedited shipping please contact us before placing your order. SKU3598035907. Language: n/a. N° de ref. de la librería

Detalles bibliográficos

Título: Golman I.A., Dobrobabenko N.S. Praktika ...
Año de publicación: 1991
Encuadernación: Hardcover
Condición del libro: Good
Edición: n/a.

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