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For courses in global marketing.
This package includes MyMarketingLab™
Familiarizes Readers with Global Marketing and the Global Business Environment
Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.
Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.
Personalize Learning with MyMarketingLab
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
0134472462 / 9780134472461 Global Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package
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Título: Global Marketing Plus Mymarketinglab with ...
Condición del libro: New
Descripción Condición: good. Item may not include associated media. Used books may have cover wear and markings inside. Access codes and supplements such as CDs or software are not guaranteed with used items. Nº de ref. del artículo: am1-175a
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Descripción PEARSON. Condición: New. New,Fast Delivery , 100 % money back if any problem with product and services. Nº de ref. del artículo: ABEV7014
Descripción Pearson. softcover. Condición: Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Nº de ref. del artículo: adhiya1736
Descripción Pearson, 2016. Condición: New. book. Nº de ref. del artículo: M0134472462
Descripción Pearson, 2016. Paperback. Condición: Good. 9. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Nº de ref. del artículo: 0134472462
Descripción Pearson, 2016. Paperback. Condición: New. 9. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Nº de ref. del artículo: 0134472462n