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Global Marketing (8th Global Edition) - Brand New Paperback WITHOUT e-Text & Access Code

Mark Green, Warren J. Keegan

ISBN 10: 0133472221 / ISBN 13: 9780133472226
Editorial: Pearson Education, 2014
Nuevos Condición: New Encuadernación de tapa blanda
Librería: MyValueBook (Selangor, SEL, Malasia)

Librería en AbeBooks desde: 28 de junio de 2012

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This auction is for International Edition Paperback textbook. It has different Isbn # & cover image to the US edition. Occasionally, International Edition has minor difference on exercises & problem solve section. Our books might be shipped from multiple locations such as Malaysia, Thailand, or Singapore. Before making your purchase, please read carefully to make sure this is the correct book you need. If you have any question, please use the "Ask bookseller a question" link to contact us and our customer service team will revert back in 48 hrs. Thank you very much. N° de ref. de la librería 000322

Detalles bibliográficos

Título: Global Marketing (8th Global Edition) - ...

Editorial: Pearson Education

Año de publicación: 2014

Encuadernación: Soft cover

Condición del libro:New

Edición: International Edition

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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

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For undergraduate and graduate global marketing courses.

The excitement, challenges, and controversies of global marketing.

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.

MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

  • Improve Results with MyMarketingLab: MyMarketingtLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Bring Global Marketing to Life with Real-World Examples:The cases in this text were written to encourage student interest and learning, stimulate class discussion, and enhance the classroom experience for students and instructors.
  • Highlight Key Emerging Markets: Continued expanded coverage on the growing impact of emerging nations.

This package contains:

0133545008 / 9780133545005 Global Marketing, 8/e

0133576353 / 9780133576351 NEW MyMarketingLab with Pearson eText-- Access Card -- for Global Marketing 8/e

"Sobre este título" puede pertenecer a otra edición de este libro.

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