ISBN 10: 1592408095 / ISBN 13: 9781592408092
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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Part memoir, part business manual, and 100 percent juicythe inside story of juicy couture, one of the most iconic brands of our times.Juicy Couture is one of the best-known clothing brands in the world, the epitome of California cool. It was a groundbreaking brand when it started, and it established the new category of contemporary clothing for women.This book is an entrepreneurial story about Pam and Gela, two best friends who started a business with $200 in Gela's apartment, and follows their journey of building that business from scratch, selling a brand, entering the corporate world, and creating a billion-dollar empire. In addition to all of the lessons they learned, this is an aspirational and inspiring look at the insanely fun and wacky experiences the two of them had.They didn't go to Harvard Business Schoolor any business schooland rather than coming up with a complicated business plan, they has what they called the Glitter Plan: using their instincts and being very hands-on to come up with clothing they knew women would want to wear and finding ways to reach their market. They created clothes they loved and a brand and culture that became successful beyond what they could have dreamed.The book follows their business storyfrom driving delivery trucks and sewing the clothes themselves to guerilla marketing tactics to get into the right stores to eventually selling the brand to Liz Claiborne in 2003 for $250 million and starting their new line, Pam & Gela.Their voice and anecdotes are irreverent and funny, their lives filled with both glamour and getting their hands dirty, and the lessons they learned and the rules and language they invented will speak to anyone who wants to set up a business that is true to oneself. The Glitter Plan is not about playing by the boys'-club rules. It is a specifically female, punk-rock style of entrepreneurship that shows readers how to transform passion and ideas into business success.Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the spirit and savvy behind Pam and Gela's multimillion-dollar enterprise. N° de ref. de la librería

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Sinopsis: Part memoir, part business manual, and 100% juicy—the inside story of Juicy Couture, one of the most iconic brands of our times
 

While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends’ project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
 
Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics—sending Madonna a tracksuit with her nickname, Madge, embroidered on it—and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan.
 
Now, Pam and Gela reveal the secrets of Juicy’s success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned—like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business.
 
Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela’s multimillion-dollar fashion empire.

About the Author: After graduating from Carnegie Mellon, Gela Nash-Taylor was an actress until she entered fashion. She is married to John Taylor of Duran Duran. They and their two children live in Los Angeles and the UK.
 
Pamela Skaist-Levy is a graduate of the Fashion Institute of Design and Merchandising. A former costume designer, she is married to writer/producer/director Jefery Levy. They have one son and live in Malibu.

 
The partners launched their new line, Skaist-Taylor, in 2012.

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1.

Gela Nash-Taylor; Booth Moore; Pamela Skaist-Levy
Editorial: Penguin Publishing Group
ISBN 10: 1592408095 ISBN 13: 9781592408092
Usado Tapa dura Cantidad: 1
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ThriftBooks - Silver Arch
(St Louis, MO, Estados Unidos de America)
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Descripción Penguin Publishing Group. Hardcover. Estado de conservación: Good. Ex-Library Book - will contain Library Markings. Book has a small amount of wear visible on the binding, cover, pages. Nº de ref. de la librería G1592408095I3N10

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Gela Nash-Taylor; Booth Moore; Pamela Skaist-Levy
Editorial: Penguin Publishing Group
ISBN 10: 1592408095 ISBN 13: 9781592408092
Usado Tapa dura Cantidad: 2
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Blue Cloud Books
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Descripción Penguin Publishing Group. Hardcover. Estado de conservación: Good. This book has a light amount of wear to the pages, cover and binding. Nº de ref. de la librería G1592408095I3N00

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Gela Nash-Taylor; Booth Moore; Pamela Skaist-Levy
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ISBN 10: 1592408095 ISBN 13: 9781592408092
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Sierra Nevada Books
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Descripción Penguin Publishing Group. Hardcover. Estado de conservación: Good. Book has some visible wear on the binding, cover, pages. Nº de ref. de la librería G1592408095I3N00

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Gela Nash-Taylor; Booth Moore; Pamela Skaist-Levy
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ISBN 10: 1592408095 ISBN 13: 9781592408092
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ThriftBooks - Motor City
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Descripción Penguin Publishing Group. Hardcover. Estado de conservación: Good. Minimal damage to cover and binding. Pages show light use. Nº de ref. de la librería G1592408095I3N00

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Gela Nash-Taylor; Booth Moore; Pamela Skaist-Levy
Editorial: Penguin Publishing Group
ISBN 10: 1592408095 ISBN 13: 9781592408092
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Atlanta Book Company
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Descripción Penguin Publishing Group. Hardcover. Estado de conservación: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. Nº de ref. de la librería G1592408095I3N00

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Gela Nash-Taylor; Booth Moore; Pamela Skaist-Levy
Editorial: Penguin Publishing Group
ISBN 10: 1592408095 ISBN 13: 9781592408092
Usado Tapa dura Cantidad: 1
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Free State Books
(Halethorpe, MD, Estados Unidos de America)
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Descripción Penguin Publishing Group. Hardcover. Estado de conservación: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Nº de ref. de la librería G1592408095I3N00

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Gela Nash-Taylor; Booth Moore; Pamela Skaist-Levy
Editorial: Penguin Publishing Group
ISBN 10: 1592408095 ISBN 13: 9781592408092
Usado Tapa dura Cantidad: 1
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Sierra Nevada Books
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Descripción Penguin Publishing Group. Hardcover. Estado de conservación: Very Good. Very good condition - book only shows a small amount of wear. Nº de ref. de la librería G1592408095I4N00

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Gela Nash-Taylor; Booth Moore; Pamela Skaist-Levy
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ISBN 10: 1592408095 ISBN 13: 9781592408092
Usado Tapa dura Cantidad: 1
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Yankee Clipper Books
(Windsor Locks, CT, Estados Unidos de America)
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Descripción Penguin Publishing Group. Hardcover. Estado de conservación: Very Good. Very good condition book with only light signs of previous use. Nº de ref. de la librería G1592408095I4N00

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Skaist-Levy, Pamela, Nash-Taylor, Gela, Moore, Booth
Editorial: Gotham (2014)
ISBN 10: 1592408095 ISBN 13: 9781592408092
Usado Cantidad: 2
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Better World Books
(Mishawaka, IN, Estados Unidos de America)
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Descripción Gotham, 2014. Estado de conservación: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP84731666

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Pamela Skaist-Levy, Gela Nash-Taylor, Booth Moore
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ISBN 10: 1592408095 ISBN 13: 9781592408092
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Free Shipping Books
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Descripción Avery. Hardcover. Estado de conservación: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Nº de ref. de la librería 2800141728

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