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Genuine corporate chain operations management (general higher education Eleventh Five-Year national planning materials)(Chinese Edition)

ZHANG RONG QI

ISBN 10: 7030208102 / ISBN 13: 9787030208101
Nuevos Condición: New Encuadernación de tapa blanda
Librería: liu xing (JiangSu, JS, China)

Librería en AbeBooks desde: 7 de abril de 2009

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Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2008-01-01 Pages: 349 in Publisher: basic scientific information title: chain operations and management of the enterprise (Regular Higher Education Eleventh Five-Year national planning materials) in Business Administration from University Series List Price: 32 yuan of: Zhang Rong Qi Press: Science Publication Date :2008-01-01ISBN: 9.787.030.208.101 words: Page: 349 Revision: Binding: Folio: 16 Weight: Editor's Choice book about the principle of chain operations. market strategy. product management. price strategy. promotion strategy. logistics management. development strategies. promotional strategies. pricing strategies. merchandise management. store design and layout. chain enterprises performance evaluation and reward. and strive to develop chain operations. improve the degree of organization and modernization of China's circulation industry The level of contribution to a force. Summary This book analyzes the basic concept and economic implications of the chain operations. and to highlight chain management market strategies from the perspective of the chain enterprise. merchandise management. pricing strategy. promotion strategy. logistics management. store development. store design and layout. merchandise the display chain management organization and management. also chain management key management system and chain performance evaluation and reward. The book sought to straightaway main for applied undergraduate chain management. business administration. logistics management and other professional. but also can be used as reference books of social and enterprise employees. Chain management principles of Contents Chapter Overview Section 1 chain management essentially Section II Classification Section III chain operations Economics chain operations expound the fourth quarter the emergence and development of chain operation Questions cases to link Chapter II chain management market chain chain analysis of the operating environment of the strategic Section I Section II of the market positioning of the chain market strategy the fourth quarter of Section 3 chain enterprises. the CIS strategic thinking questions Case Links Chapter chain management Commodity Management Section I commodity positioning and Questions cases combined Section 2 commodity procurement and allocation of the third quarter merchandise development section IV supplier management section V of its own brand product development link Chapter chain management pricing strategy section I of commodity prices. the composition and characteristics of Section II the Section 3 pricing strategy pricing objectives and methods to select and adjust Questions Case links section II of the Chapter chain management promotion strategy section I of marketing programs and methods of advertising and promotion section III. Public Relations Section IV marketing innovation Questions cases Section III of the basic knowledge of Section II of the construction of the logistics center link Chapter Chain Management Logistics Management (1) chain logistics chain logistics and distribution center operation and management Questions Case link development strategy of the first section of Chapter VII of the chain market research and shopping district analysis the the Section II shop location format and layout of the third quarter Questions Case link Chapter VIII shop design and layout of Section 1 store design and layout of the basic requirements of Section II of the chain store appearance layout design The Design Section IV chain shop section of chain stores stores stores merchandise layout Section V merchandise layout associated Questions cases link the ninth chapter chains commodity display the first section the basic knowledge of Section II of merchandising merchandising operational procedures of the third quarter organizational functions of the organizational structure of. N° de ref. de la librería FT077265

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Título: Genuine corporate chain operations ...

Encuadernación: paperback

Condición del libro:New

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