Fundamentals of marketing

Santesmases Mestre, Miguel

Editorial: Ediciones Pirámide, S.A., 2011
ISBN 10: 8436825438 / ISBN 13: 9788436825435
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This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: miguelsantesmases. com/fm. htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier. N° de ref. de la librería

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Sinopsis: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business

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Detalles bibliográficos

Título: Fundamentals of marketing
Editorial: Ediciones Pirámide, S.A.
Año de publicación: 2011
Condición del libro: New

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1.

Blanco, Teresa Pintado
Editorial: Piramide Ediciones Sa (2011)
ISBN 10: 8436825438 ISBN 13: 9788436825435
Usado Paperback Cantidad: 1
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Reuseabook
(Stroud, GLOS, Reino Unido)
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Descripción Piramide Ediciones Sa, 2011. Paperback. Estado de conservación: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book. PLEASE READ BEFORE PURCHASE. This book is dirty and has significant shelfwear, however all text is there amd readable, as such it is acceptable for sale, and is still a good read. Thanks. Nº de ref. de la librería CHL1708936

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Miguel Santesmases Mestre, María Jesús Merino Sanz, Joaquín Sánchez Herrera y Teresa Pintado Blanco
Editorial: Ediciones Pirámide
ISBN 10: 8436825438 ISBN 13: 9788436825435
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KALAMO LIBROS, S.L.
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Descripción Ediciones Pirámide. Encuadernación de tapa blanda. Estado de conservación: Nuevo. This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material. This textbook presents the fundamentals of marketing, the market, the consumer¿s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier. Nº de ref. de la librería PIR259MAI

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SANTESMASES MESTRE, MIGUEL;MERINO SANZ, MARÍA JESÚS;SÁNCHEZ HERRERA, JOAQUÍN;Y OTROS
Editorial: PIRÁMIDE, MADRID (2011)
ISBN 10: 8436825438 ISBN 13: 9788436825435
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OMM Campus Libros
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Descripción PIRÁMIDE, MADRID, 2011. Rústica. Estado de conservación: Nuevo. Estado de la sobrecubierta: Nuevo. 01. LIBRO. Nº de ref. de la librería 247302

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Santesmases Mestre, Miguel
ISBN 10: 8436825438 ISBN 13: 9788436825435
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Descripción 448 pages. Descripción: Nº de ref. de la librería 978-84-368-2543-5

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Mestre, Miguel Santesmases/ Sanz, Maria Jesus Merino/ Herrera, Joaquin Sanchez/ Blanco, Teresa Pintado
Editorial: Piramide Ediciones Sa (2011)
ISBN 10: 8436825438 ISBN 13: 9788436825435
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Revaluation Books
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Descripción Piramide Ediciones Sa, 2011. Paperback. Estado de conservación: Brand New. 446 pages. 9.50x7.50x1.00 inches. In Stock. Nº de ref. de la librería zk8436825438

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