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Franchising

Richard J. Judd; Robert T. Justis

7 valoraciones por Goodreads
ISBN 10: 0759367051 / ISBN 13: 9780759367050
Editorial: Custom Publishing, 2007
Nuevos Condición: New Encuadernación de tapa blanda
Librería: Palexbooks (Sanford, NC, Estados Unidos de America)

Librería en AbeBooks desde: 4 de enero de 2012

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Brand new! Please provide a physical shipping address. N° de ref. de la librería 9780759367050

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Detalles bibliográficos

Título: Franchising

Editorial: Custom Publishing

Año de publicación: 2007

Encuadernación: Soft cover

Condición del libro:New

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Sinopsis:

This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties.

About the Author:

Robert T. Justis is the Director of the International Franchise Forum at LSU and a Professor in the Management Department and the Entrepreneurship Institute, E. J. Ourso College of Business Administration, Louisiana State University. He formerly held the Marshall Chair of Franchising at the University of Nebraska. Dr. Justis received his Bachelor of Science degree from Brigham Young University in 1967, his MBA degree from BYU in 1969, and his Doctor of Business Administration degree from Indiana University in 1972. Present teaching and research areas are concerned with franchising, entrepreneurship, international businesses, and strategic business practices. He is also a Visiting Professor at Kingston University in London, England.

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Established in 2010, Palexbooks is a US-based distributer of textbooks from major publishing houses such as Pearson Education, McGraw-Hill, and Harper Collins.

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