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The Fall of Advertising and the Rise of Pr

Ries, Al and Laura Ries

700 valoraciones por Goodreads
ISBN 10: 0060081988 / ISBN 13: 9780060081980
Editorial: HarperCollins Publishers, Inc., New York, New York, U.S.A., 2002
Condición: Fine Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

Librería en AbeBooks desde: 13 de noviembre de 2002

Cantidad disponible: 1

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Descripción

"Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, THE FALL OF ADVERTISING provides valuable ideas for marketers-all the while demonstrating why: advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big-bang approach advocated in favor of a slow buildup by PR; advertising should be used only to maintain brands once they have been established through publicity." This book has 297 pages and is illustrated. The book is a SIGNED PRESENTATION copy from both authors, Al Ries and Laura Ries. N° de ref. de la librería 033483

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Detalles bibliográficos

Título: The Fall of Advertising and the Rise of Pr

Editorial: HarperCollins Publishers, Inc., New York, New York, U.S.A.

Año de publicación: 2002

Encuadernación: Hard Cover

Condición del libro:Fine

Condición de la sobrecubierta: Fine

Ejemplar firmado: Signed by Author

Edición: First Edition {Second Printing}

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Sinopsis:

Book by Ries Al Ries Laura

Críticas:

The book makes a plausible case in an engaging, example-rich style. --Harvard Business Review"

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