Extreme and Adventure Activities as Experiential Marketing Tools (Paperback)

Claudia Schramm

Editorial: VDM Verlag, 2011
ISBN 10: 363932420X / ISBN 13: 9783639324204
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Descripción:

Language: English . Brand New Book. This book aims at evaluating the experiential marketing potential of extreme sport activities, in special regards to the new sponsoring platform: the Base Flyer in Berlin. The book places particular emphasis on the importance and latest development of experience marketing, a tool to let brands and consumers enjoy interacting together. The findings revealed that if a brand finds a way to associate and authentically connect its values with the extraordinary and explicit character of extreme and thrill sport activities, the marketing campaign will have a sustainable impact on consumers brand perception. In order to give insights into the advantages of applying an extreme and thrill sport activity as an experience marketing tool, the author established a hypothetic sponsoring concept. It explains how to use the Base Flyer station, an extreme activity plat-form, as a communicator for a brand s personality and value orientation. N° de ref. de la librería KNV9783639324204

Sobre este título:

Reseña del editor: This book aims at evaluating the experiential marketing potential of extreme sport activities, in special regards to the new sponsoring platform: the Base Flyer in Berlin. The book places particular emphasis on the importance and latest development of experience marketing, a tool to let brands and consumers enjoy interacting together. The findings revealed that if a brand finds a way to associate and authentically connect its values with the extraordinary and explicit character of extreme and thrill sport activities, the marketing campaign will have a sustainable impact on consumers' brand perception. In order to give insights into the advantages of applying an extreme and thrill sport activity as an experience marketing tool, the author established a hypothetic sponsoring concept. It explains how to use the Base Flyer station, an extreme activity plat-form, as a communicator for a brand's personality and value orientation.

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Detalles bibliográficos

Título: Extreme and Adventure Activities as ...
Editorial: VDM Verlag
Año de publicación: 2011
Encuadernación: Paperback
Condición del libro: New

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Claudia Schramm
Publicado por VDM Verlag Dr. Müller (2011)
ISBN 10: 363932420X ISBN 13: 9783639324204
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Descripción VDM Verlag Dr. Müller, 2011. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Nº de ref. del artículo: M0363932420X-V

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Claudia Schramm
Publicado por VDM Verlag Dr. M?ller (2011)
ISBN 10: 363932420X ISBN 13: 9783639324204
Antiguo o usado Paperback Cantidad disponible: 1
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Descripción VDM Verlag Dr. M?ller, 2011. Paperback. Condición: Used: Good. Nº de ref. del artículo: SONG363932420X

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