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Exploring Strategy (Ninth Edition): Johnson, Gerry; Whittington, Richard; Scholes, Kevan

Exploring Strategy (Ninth Edition)

Johnson, Gerry; Whittington, Richard; Scholes, Kevan

76 valoraciones por Goodreads
ISBN 10: 0273735497 / ISBN 13: 9780273735496
Editorial: Harlow, UK: Pearson Education Ltd. (Financial Times/Prentice Hall imprint), 2011
Usado Condición: Fine Encuadernación de tapa blanda
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Unused, unmarked book with slight signs of wear from storage and handling. Package weight exceeds 1.3kg and, depending on destination and chosen speed of delivery -- especially outside Canada -- may require an Extra Charge above what is indicated for a parcel up to 1kg in weight. N° de ref. de la librería DS-TB-B-9780273735496

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Detalles bibliográficos

Título: Exploring Strategy (Ninth Edition)

Editorial: Harlow, UK: Pearson Education Ltd. (Financial Times/Prentice Hall imprint)

Año de publicación: 2011

Encuadernación: Soft cover

Condición del libro:Fine

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Exploring Strategy offers an outstanding and engaging real-world view of strategy. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration and application to make sense of the subject. With unique and powerful learning tools such as fantastic case studies, a new strategy simulation and video assignments and having sold over 900,000 copies worldwide, Exploring Strategy provides a proven high quality resource that you can't do without.

  • Explore hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances.
  • Consider the 'key debates' and the different strategy 'lenses' to get new perspectives and set you on your way to better grades in your assignments and exams.
  • Follow up on the recommended readings at the end of each chapter. They will enhance your learning and give you an extra edge in your course work.
  • Put yourself in the driving seat with the Strategy Experience simulation, which gives you practical hands-on experience of strategic decision-making in organisations.
  • Create a personalised study plan that identifies your strengths and weaknesses, then recommends a tailored set of resources that will help to develop your understanding of strategy.
  • Download audio and video resources, including case studies on IKEA, Land Rover and the Eden Project, that put a spotlight on strategy in practice.


From the Back Cover:

With over 900,000 copies sold worldwide, Exploring Strategy is the essential textbook for tomorrow's managers. From multinationals to entrepreneurial start-ups, charities to government agencies, this book raises the big questions about these organisations - how they grow, how they innovate and how they change. This ninth edition of Exploring Strategy will enable you to: - Understand clearly the key concepts and tools of strategic management- Explore hot topics, including acquisitions and alliances, internationalisation and corporate governance- Learn from contemporary debates and case studies on organisations such as Skype, Google, Madonna, Virgin and the Glastonbury Festival- Enhance your learning through specially developed online resources that will give you an extra edge in your course work  MyStrategyLab has been developed to help you make the most of your studies in strategic management and get a better grade. Register now to: - Get hands-on experience of strategy analysis and decision-making with the Strategy Experience simulation- Learn strategy your way self-assessment questions will identify your strengths, with feedback and a recommended study plan to help you focus on where to improve- Revise for your exams using audio downloads, electronic flashcards and multi-lingual glossaries of key terms and definitions- Put a spotlight on strategy in the real world by watching video clips of managers talking about real strategic issues in their own organisations Register now at   by following the instructions on the access card enclosed with all new copies of this book!

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