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The Evolutionary Bases of Consumption (Marketing and Consumer Psychology Series)

Saad, Gad

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ISBN 10: 0805851496 / ISBN 13: 9780805851496
Editorial: Psychology Press, 2007
Nuevos Condición: New Encuadernación de tapa dura
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Detalles bibliográficos

Título: The Evolutionary Bases of Consumption (...

Editorial: Psychology Press

Año de publicación: 2007

Encuadernación: Hardcover

Condición del libro:New

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The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis suggests how we come to make selections such as choosing a mate, the foods we eat, the gifts that we offer, and more. It also highlights how numerous forms of dark side consumption, including pathological gambling, compulsive buying, pornographic addiction, and eating disorders, possess a Darwinian etiology.

Engaging and diverse in scope, the book maps consumption phenomena onto four key Darwinian modules: survival, reproduction, kin selection, and reciprocal altruism. As an interesting proposal, the author suggests that media and advertising contents exist in their particular forms because they are a reflection of our evolved human nature - negating the notion that they exist through the reverse causal link, as proposed by social constructivists. The link between evolutionary theory and consumption behaviors is detailed throughout the book via an examination of (among many others):

  • appearance-enhancing products and services;
  • financial and physical risk-taking;
  • use of sexual imagery and the depictions of women in advertising; and
  • television programs, movies, songs, music videos, literature, religion, and art.

The Evolutionary Bases of Consumption will appeal to evolutionists who desire to explore new areas wherein evolutionary theory can be applied; consumer and marketing scholars who wish to learn about the ways in which biological-and evolutionary-based theorizing can be infused into the consumer behavior/marketing/advertising disciplines; as well as other interdisciplinary scholars interested in gaining knowledge about the power of evolutionary theory in explaining a wide range of behavioral phenomena.

About the Author:

Dr. Gad Saadis an associate professor of marketing at the John Molson School of Business (Concordia University). He has held visiting associate professorships at Cornell University, Dartmouth College, and the University of California-Irvine. He was inducted into the Who's Who of Canadian Business in 2002, was listed as one of the "hot" professors of Concordia University in both the 2001 and 2002 Maclean's reports on Canadian universities, and received the Faculty's Distinguished Teaching Award in June 2000. His key research and teaching interests lie in the application of evolutionary theory across a wide range of behavioral disciplines. His published papers have appeared in such journals asManagerial and Decision Economics; theJournal of Bioeconomics;Organizational Behavior and Human Decision Processes;Behavior Research Methods, Instruments and Computers;Journal of Business Research;Canadian Journal of Administrative Sciences;Psychology & Marketing;Journal of Consumer Marketing;Applied Economics Letters;Scientometrics(forthcoming); andMedical Hypotheses(forthcoming). He has also published in numerous conference proceedings such as Advances in Consumer Research; Society for Consumer Psychology; and the Administrative Sciences Association of Canada. He has presented his work in Canada, USA, France, Israel, Hong Kong, New Zealand, Australia, England, and Germany at both prestigious conferences and in numerous leading universities. He currently sits on the editorial boards ofPsychology & Marketing, theJournal of Business Research(buyer behavior track), and theJournal of Social Psychology. He holds a Ph.D. (Major: Marketing; Minors in Cognitive Studies and Statistics) and an M.S. from Cornell University, and an M.B.A. (Specialization: Marketing; Mini-Thesis: Operations Research), and a B.Sc. (Mathematics and Computer Science), both from McGill University (Montreal, Quebec, Canada).

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