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Sinopsis: In six concise, highly readable chapters, "Essentials of Media Planning" explains the key elements behind every successful media program. With an emphasis on the role of media planning in marketing decision making, this practical, hands-on guide is the first step towards structuring a complete and workable media plan for any product or service. New to This Edition Actual media plans by leading agencies for top new consumer and business-to-business products--Levi Dockers, Sun Microsystems, and Samsonite Luggage An illustrated analysis of the media decision-making process The enhanced role of database marketing in media planning to reach individual consumers with targeted messages Expanded coverage of market segmentation devices, including new VALS 2 and SMRB data Up-to-date media sources and statistics Critical evaluation of newly developed online media selection services, including SMRB's CHOICES and Telmar's "MicroNetwork N3P" Authoritative and easy-to-use, "Essentials of Media Planning" is a "real-world," back-to-basics guide for every media specialist, advertiser, marketer, and media student.
Título: Essentials of media planning: A marketing ...
Editorial: Crain Books
Año de publicación: 1976
Condición del libro: Good
Descripción Crain Books, 1976. Estado de conservación: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Nº de ref. de la librería 4743895
Descripción Crain Books, 1976. Paperback. Estado de conservación: Very Good. Some wear to spine with scuffing and tanning to covers overall.\r\nSmall stamp from Eric R Kuhne Civic Arts private library present on first page.\r\nBinding firm, pages clean. DISPATCHED FROM THE UK WITHIN 24 HOURS ( BOOKS ORDERED OVER THE WEEKEND DISPATCHED ON MONDAY) BY ROYAL MAIL. ALL OVERSEAS ORDERS SENT BY AIR MAIL. Nº de ref. de la librería mon0000456397
Descripción Crain Books, 1976. Paperback. Estado de conservación: Used: Good. Nº de ref. de la librería SONG0872510190