ISBN 10: 0538478349 / ISBN 13: 9780538478342
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Sinopsis: Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.

Biografía del autor: Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award, selection as a Distinguished Fellow of the Academy of Marketing Science, and a Fellow of the Southwestern Marketing Association.

Joseph Hair is Professor of Marketing at Kennesaw State University. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director, Entrepreneurship Institute, Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management and marketing research courses. Hair has authored more than 40 books and over 80 articles in scholarly journals. He has also participated on many university committees and has chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, American Marketing Association, Society for Marketing Advances and Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, as the 2007 Innovative Marketer of the Year by the Marketing Management Association, and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor's degree in economics, a master's degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries, ranging from food and retail, to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior.

Carl McDaniel is professor emeritus in service at the University of Texas-Arlington. He currently holds courses for the executive MBA program on the Fort Worth campus and in China. He was the chairman of the marketing department at UTA for 32 years. McDaniel's career spanned more than than 40 years during which he the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to Marketing, McDaniel has written and co-authored over 50 textbooks in marketing and business. McDaniel's research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC's mission is to help developing nations increase their exports. He has a bachelor's degree from the University of Arkansas and his master's degree and doctorate from Arizona State University.

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Lamb, Charles W./Hair, Joseph F./McDaniel, Carl
Editorial: South-Western Publishing Company (2012)
ISBN 10: 0538478349 ISBN 13: 9780538478342
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Descripción South-Western Publishing Company, 2012. Paperback. Estado de conservación: Acceptable. Instructor Edition: Same as student edition but has free copy markings. All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU:9780538479387-5-0-12. Nº de ref. de la librería 9780538479387-5-0-12

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Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl
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Descripción Cengage Learning. PAPERBACK. Estado de conservación: Good. 0538478349 Instructors edition! Item has some cover wear but otherwise in good condition!!Used texts may not include supplemental material. Nº de ref. de la librería Z0538478349Z3

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Descripción South-Western College Pub. PAPERBACK. Estado de conservación: Very Good. 0538478349 Multiple copies available. No excessive markings and minimal highlighting.CD Roms, access cards/codes, and other supplemental materials may or may not be included based on availability. Nº de ref. de la librería U4030148

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Descripción Cengage South-Western. Estado de conservación: Acceptable. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Nº de ref. de la librería 38886297

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Lamb, Charles W./ Hair, Joseph F./ McDaniel, Carl
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Descripción South-Western College Pub, 2012. Paperback. Estado de conservación: Acceptable. International Edition: All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU:9781111221928-5-0-15. Nº de ref. de la librería 9781111221928-5-0-15

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Descripción South-Western College Pub. Estado de conservación: Good. Instructor Edition Ships same or next business day with delivery confirmation. Used - Good Expedited shipping available. Nº de ref. de la librería 4516722-0

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Lamb, Charles W., Hair, Joe F., McDaniel, Carl
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Descripción South-Western College Pub. Estado de conservación: Acceptable. Instructor Edition Ships same or next business day with delivery confirmation. Used - Acceptable Expedited shipping available. Nº de ref. de la librería 4641328-8533

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ISBN 10: 0538478349 ISBN 13: 9780538478342
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Descripción Cengage Learning, 2011. Estado de conservación: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success. Nº de ref. de la librería ABE_book_usedgood_0538478349

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Descripción South-Western College Pub, 2012. Paperback. Estado de conservación: Fair. International Edition: May include moderately worn cover, writing, markings or slight discoloration. SKU:9781111221928-4-0-15. Nº de ref. de la librería 9781111221928-4-0-15

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Charles W. Lamb, Joseph F. Hair, Carl McDaniel
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Descripción South-Western College Pub. Estado de conservación: Good. Used books cannot guarantee unused access codes or working CD's! Ships fast. Ships fast! Ships from USA!. Nº de ref. de la librería HARD-049-088

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