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Sinopsis: Introduce students to a new mind-set, strong enterprising skills, and the ability to take advantage of ever-changing opportunities with this unique introductory entrepreneurship and small business management text. Gartner/Bellamy's ENTERPRISE clearly demonstrates how any individual can be an enterpriser or entrepreneur as they learn to take initiative to organize a project, despite obstacles or risk. This unique text moves beyond most entrepreneurship texts to explore topics using three levels of analysis--the person, business, and environment. The text emphasizes both ethical issues and global opportunities enterprisers face every day. With the help of memorable cases and hands-on exercises, the reader travels through the actual physical and mental steps of starting and operating a successful business. The book focuses on both the personal and professional skills students or budding entrepreneurs need for success in any venture or career.
Biografía del autor:
William B. Gartner is the Arthur M. Spiro Professor of Entrepreneurial Leadership at Clemson University. He received his B.A., M.B.A., and Ph.D. from the University of Washington. Prior to joining Clemson University, he taught at the University of Virginia, Georgetown University, San Francisco State University, and the University of Southern California. In 2005, he received the FSF-NUTEK Award, an international award for outstanding accomplishments in entrepreneurship and small business research. He is a research fellow at Entrepreneurship and Small Business Research Institute (ESBRI) in Stockholm, Sweden, and on the board of advisors for the International Danish Entrepreneurship Academy (IDEA). Professor Gartner co-founded the Entrepreneurship Research Consortium, which initiated and manages the Panel Study of Entrepreneurial Dynamics (PSED). Dr. Gartner has published in JOURNAL OF BUSINESS VENTURING, ENTREPRENEURSHIP THEORY AND PRACTICE, the ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF MANAGEMENT, SMALL BUSINESS ECONOMICS, and the JOURNAL OF SMALL BUSINESS MANAGEMENT. He has received funding from the Kauffman Foundation, Coleman Foundation, U.S. Department of Education, U.S. Small Business Administration, Pacific Gas and Electric Company, the National Endowment for the Arts, and others. His research explores how enterprisers identify opportunities, solve startup problems, and successfully launch new businesses. He is furthering the study of entrepreneurial narrative.
Marlene G. Bellamy formed Writeline Associates in 1990, after 13 years as an investment and corporate banker. She has applied her finance experience to the academic and corporate arenas, collaborating with authors and publishers on 15 major college and graduate-level business textbooks and related educational materials. Her contributions include chapters; special features such as chapter-opening vignettes, practitioner and investor interviews, boxes, and case studies; and instructor's manuals for corporate finance, investing, marketing, management, introduction to business, and personal finance textbooks. She also provided corporate communication services in finance, marketing, and technology to units of Deloitte & Touche LLP, for which she co-authored annual reports on the software industry; wrote and edited several technology-oriented newsletters; and prepared marketing communications materials. She lives in La Jolla, California and received her B.A. from Smith College and MBA from Boston College.
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Descripción South-Western College Pub. Hardcover. Estado de conservación: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Nº de ref. de la librería 2760989852
Descripción South-Western College Pub, 2010. Estado de conservación: As New. 1 Edition. N/A. Book in almost Brand New condition. Nº de ref. de la librería GRP73205445
Descripción South-Western College Pub. Hardcover. Estado de conservación: Good. 0324130856 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. de la librería Z0324130856Z3
Descripción South-Western College Pub, 2009. Hardcover. Estado de conservación: Acceptable. No access card. Corner bumped in shipping. AL 1/16 Item is intact, but may show shelf wear. Pages may include notes and highlighting. May or may not include supplemental or companion material. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Nº de ref. de la librería mon0001087530
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Descripción South-Western College Pub, 2009. Hardcover. Estado de conservación: Used: Good. Nº de ref. de la librería 13933941
Descripción Estado de conservación: Very Good. This book is in good condition and ready for immediate shipment to any US location by an experienced seller. CDs and Access codes and other peripherals may not be included as is the case with most used books. Thanks for shopping with us. book. Nº de ref. de la librería 147877