The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

Gary Blake; Robert W. Bly

ISBN 10: 0028613384 ISBN 13: 9780028613383

Editorial: Macmillan General Reference, 1997

Idioma: Ingl�s

Condici�n: Usado - Bueno Encuadernaci�n de tapa dura

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Condici�n: Usado - Bueno

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Descripci�n

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.9.

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Detalles bibliogr�ficos

T�tulo

The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

Editor

Macmillan General Reference

Fecha de publicaci�n

1997

Idioma

Ingl�s

ISBN 10

0028613384

ISBN 13

9780028613383

Encuadernaci�n

Hardcover

Estado

Very Good

Estado de la sobrecubierta

No Jacket

Cat�logos de vendedores

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Sinopsis

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

Acerca del autor

Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.

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