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Effective Advertising 5: Casebook of the AFA Advertising Effectiveness Awards 1998

Miller, L. Elaine {Editor}

ISBN 10: 1864980907 / ISBN 13: 9781864980905
Editorial: Hardie Grant Books, South Yarra, Victoria, Australia, 1999
Condición: Fine Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

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"EFFECTIVE ADVERTISINF 5 is an exceptional resource for all involved in ther spheres of advertising, marketing and media and is a lasting record of the highest level of professional achievement. EFFECTIVE ADVERTISING 5 provides a detailed evaluation of successful campaigns, as well as insights into how to create superior advertisements. Each campaign is complete with strategy examinationl details of media expenditure, profitability statements and return on investment; as well as brand equity and initial and resultant market share." This book has 320 pages and is profusely illustrated. The text contains NO internal marks whatsoever. N° de ref. de la librería 043267

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Detalles bibliográficos

Título: Effective Advertising 5: Casebook of the AFA...

Editorial: Hardie Grant Books, South Yarra, Victoria, Australia

Año de publicación: 1999

Encuadernación: Hard Cover

Condición del libro:Fine

Condición de la sobrecubierta: Fine

Edición: Not Given

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