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E-commerce

LIAO LI JIE

ISBN 10: 7040331306 / ISBN 13: 9787040331301
Nuevos Condición: New Encuadernación de tapa blanda
Librería: liu xing (JiangSu, JS, China)

Librería en AbeBooks desde: 7 de abril de 2009

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Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pages. Number The 1.1 Introductory 1.2 Understanding E-commerce in the Case 1.3 Evolution: 179 Language: English Publisher: Higher Education Press; 1 edition (June 1. 2011). Contents: Unit I of the Overview Of E-commerce. the Information Box of E-commerce 1.4 Business Models of E-commerce 1.5 Unit Case Online Activities . In-class Activities . After-class Activities . Up-to-date Workshop Key Terms and Concepts Projects for AssignmentUnit 2 Foundations ofE-commerce Information Box 2.1 Introductory Case 2.2 E-commerce vs.Traditional Commerce 2.3 Major Categories of E-commerce 2.4 Benefits and Limitations of E-commerce 2.5 Unit Case Online Activities . In-class Activities . After-class Activities . Up-to-date Workshop Key Terms and Concepts Projects for AssignmentUnit 3 Infrastructure forE-commerce Information Box 3.1 Introductory Case 3.2 Internet Notions 3.3 Web Hosting and Website 3.4 Internet Security 3.5 Unit Case Online Activities . In-class Activities . After-class Activities . Up- to-date Workshop Key Terms and Concepts Projects for AssignmentUnit 4 Electronic paymentSystems Information Box 4.1 Introductory Case 4.2 Electronic Payment Systems (EPS) vs.Traditional Payment Systems 4.3 Electronic Payment Categories 4.4 Secure Requirements of E-payment Systems 4.5 Unit Case Online Activities . In-class Activities . After-class Activities . Up-to-date Workshop Key Terms and Concepts Projects for AssignmentUnit 5 BusinessStrategyof E-commerce Information Box 5.1 Introductory Case 5.2 Strategic Planning Process 5.3 SWOT Analysis 5.4 E-commerce Strategy Implementation 5.5 Unit Case Online Activities . In-class Activities . After-class Activities . Up-to-date Workshop Key Terms and Concepts Projects for AssignmentUnit 6 B2B. B2C & C2C E-commerce Information Box 6.1 Introductory Case 6.2 Business-to-business E-commerce 6.3 Business-to-consumer E-commerce 6.4 Comparison of B2B and B2C 6.5 Consumer-to-consumer E-commerce 6.6 Unit Case Online Activities . In-class Activities . After-class Activities . Up-to- date Workshop Key Terms and Concepts Projects for AssignmentUnit 7 OnlineAdvertising Information Box 7.1 Introductory Case 7.2 An Introduction to Online Advertising 7.3 Key Terminologies in Web Measurement 7.4 Online Advertising vs.Traditional Advertising 7.5 Online Advertising Models 7.6 Measurement of Online Advertising 7.7 Unit Case Online Activities . In-class Activities . After-class Activities . Up-to-date Workshop Key Terms and Concepts Projects for AssignmentUnit 8 E-commerce GlobalIssues and Development in China Information Box 8.1 Introductory Case 8.2 Global E-commerce Framework 8.3 Barriers to E -commerce Development 8.4 E-commerce Development in China 8.5 Features and Barriers to E-comnrce Development in China 8.6 Unit Case Online Activities . In-class Activities . After-class Activities . Up-to-date Workshop Key Terms and Concepts Projects for AssignmentReferencesFour Satisfaction guaranteed,or money back. N° de ref. de la librería LW2758

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Detalles bibliográficos

Título: E-commerce

Encuadernación: paperback

Condición del libro:New

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Sinopsis:

Paperback. Pub Date :2011-06-01 Pages: 179 Language: Chinese Publisher: Higher Education Press Basic information Title : International Business Series English teaching regular higher eleven five national planning materials : E-commerce ( English ) Original : 28.00 yuan Author : Liao Lijie Press: Higher Education Press Publication Date: June 1. 2011 ISBN: 9787040331301 words: pages : 179 Edition : 1st Edition Binding: Paperback Folio: 16 weight : 340 g editor's Choice general Higher Education \ Eleventh Five \ national planning materials International Business series English textbooks : E-commerce ( English ) is the general higher education Eleventh five-Year national planning materials . Summary general higher education \ Eleventh Five \ national planning materials International Business Series English textbooks : E-commerce ( English ) written in English . using English to ...

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