Driving Loyalty: Turning Every Customer and Employee into a Raving Fan for Your Brand

Kirk Kazanjian

Editorial: Crown Publishing Group, Division of Random House Inc, 2013
ISBN 10: 0385346948 / ISBN 13: 9780385346948
Usado / Hardcover / Cantidad: 0
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257 pages. 9.50x6.00x1.25 inches. In Stock. N° de ref. de la librería

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Sinopsis:

Must-reading for every manager, entrepreneur, corporate executive, and anyone looking to increase customer satisfaction, boost employee engagement, and significantly enhance the bottom line.

In order to build a successful company today, you must create an unbreakable bond of loyalty between your customers and employees. Few have done this better than Enterprise Holdings, owner of the Enterprise, National, and Alamo rental car brands.

While Enterprise has long been known for offering excellent customer service, it faced a huge challenge after buying National and Alamo in 2007. Among other things, it had to integrate different cultures, manage a varied workforce, and meet the needs of a much larger and highly divergent customer base.

In Driving Loyalty, you’ll get an inside look at how Enterprise began operating these three distinct brands in a way that ultimately led to rising profitability and some of the highest customer and employee satisfaction scores in the industry. You’ll also discover how other thriving companies—from JetBlue and Starbucks to Costco and even Chobani Yogurt—use similar techniques to outsmart the competition and turn customers and employees into raving fans.

Driving Loyalty provides a blueprint that businesses of all types can use to deliver exceptional customer service, create a high-performing work environment, build strong brands, instill loyalty, market effectively online and off, and, in turn, power overall performance. 

In the pages of Driving Loyalty, you'll learn:

- Specific strategies for offering exceptional service that will help to increase sales and grow your business.
- Principles for developing engaged, high-performing teams
- Why the rules of brand building differ based on your target audience
- How to effectively leverage social media to better connect with your customers and employees
- Why forming strong partnerships can take your company--and your career--to the next level
- And much more 

About the Author:

Kirk Kazanjian is a leading authority on the latest trends in marketing, branding, and delivering excellent customer service in today’s fast-changing and ultra-competitive world. He has written some two dozen books and is a top marketing executive for one of the world’s largest financial services companies.

A lifelong entrepreneur, Kazanjian is a popular speaker and former award-winning television news anchor and business reporter. He has appeared on a variety of media outlets, including CNBC, CNN, and Fox News Channel. His work has also been featured in such publications as Barron’s, Entrepreneur, Fortune, and USA Today.

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Detalles bibliográficos

Título: Driving Loyalty: Turning Every Customer and ...
Editorial: Crown Publishing Group, Division of Random House Inc
Año de publicación: 2013
Encuadernación: Hardcover
Condición del libro: Brand New

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1.

Kirk Kazanjian
Editorial: Crown Publishing Group, Division (2013)
ISBN 10: 0385346948 ISBN 13: 9780385346948
Usado Tapa dura Cantidad: 1
Librería
Ceredigion Book Shop
(Nr Lampeter, CERED, Reino Unido)
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Descripción Crown Publishing Group, Division, 2013. Hardcover. Estado de conservación: Very Good. Very Good condition with no significant faults. Clearly used but very few minor defects. Will look good on your book case after reading but may not be suitable as a present unless hard to find elsewhere SECURE DAILY POSTING FROM UK. 30 DAY GUARANTEE. Nº de ref. de la librería mon0002521884

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Kirk Kazanjian
Editorial: Crown Publishing Group, Division (2013)
ISBN 10: 0385346948 ISBN 13: 9780385346948
Usado Tapa dura Cantidad: 1
Librería
Revival Books Ltd
(Rossendale, LANCS, Reino Unido)
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Descripción Crown Publishing Group, Division, 2013. Hardcover. Estado de conservación: Good. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Nº de ref. de la librería mon0007421047

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Kazanjian, Kirk
Editorial: Crown Business (2013)
ISBN 10: 0385346948 ISBN 13: 9780385346948
Usado Cantidad: 1
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Better World Books: West
(Reno, NV, Estados Unidos de America)
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Descripción Crown Business, 2013. Estado de conservación: Good. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP95437971

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Kazanjian, Kirk
Editorial: Crown Business (2013)
ISBN 10: 0385346948 ISBN 13: 9780385346948
Usado Cantidad: 1
Librería
Better World Books: West
(Reno, NV, Estados Unidos de America)
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Descripción Crown Business, 2013. Estado de conservación: Very Good. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP97166368

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Kazanjian, Kirk
Editorial: Crown Business (2013)
ISBN 10: 0385346948 ISBN 13: 9780385346948
Usado Cantidad: 1
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Better World Books
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Descripción Crown Business, 2013. Estado de conservación: Very Good. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP77066733

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Kazanjian, Kirk
Editorial: Crown Business (2013)
ISBN 10: 0385346948 ISBN 13: 9780385346948
Usado Cantidad: 1
Librería
Better World Books
(Mishawaka, IN, Estados Unidos de America)
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[?]

Descripción Crown Business, 2013. Estado de conservación: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP76511476

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Kirk Kazanjian
Editorial: Crown Business
ISBN 10: 0385346948 ISBN 13: 9780385346948
Usado Tapa dura Cantidad: 1
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OwlsBooks
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Descripción Crown Business. Hardcover. Estado de conservación: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Nº de ref. de la librería 2734412365

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Kirk Kazanjian
Editorial: Crown Business
ISBN 10: 0385346948 ISBN 13: 9780385346948
Usado Tapa dura Cantidad: 1
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Free Shipping Books
(Toledo, OH, Estados Unidos de America)
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Descripción Crown Business. Hardcover. Estado de conservación: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Nº de ref. de la librería 2810108388

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Kirk Kazanjian
Editorial: Crown Business
ISBN 10: 0385346948 ISBN 13: 9780385346948
Usado Tapa dura Cantidad: 1
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Hippo Books
(Toledo, OH, Estados Unidos de America)
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Descripción Crown Business. Hardcover. Estado de conservación: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Nº de ref. de la librería 2833463596

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Kirk Kazanjian
Editorial: Crown Publishing Group
ISBN 10: 0385346948 ISBN 13: 9780385346948
Usado Tapa dura Cantidad: 1
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ThriftBooks - Atlanta Book Co.
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Descripción Crown Publishing Group. Hardcover. Estado de conservación: Very Good. Light wear to edges and pages. Cover and spine show no easily noticeable damage. Nº de ref. de la librería G0385346948I4N00

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