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As businesses adapt to the realities of the digital world, this book is designed to provide users with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and implement effective strategies for digital business. While most marketing books emphasize the perspectives and influences of consumers, marketers, and policy makers, this one also includes a discussion of the influence of technology on the nature of the interactions between the other three perspectives. Topics covered include developing business intelligence with online research, building online business models, and implementing business strategy. Addresses the role of the Internet on business-to-business exchanges. For large and small business managers/owners.
As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written.
Digital Business: Concepts and Strategies, Second Edition. will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.
Condición del libro: New
Descripción Routledge. Paperback. Estado de conservación: VERY GOOD. Cover and pages show some wear from reading and storage. May have light creases on the cover and binding. Some pages may contain writing and or highlighting. Nº de ref. de la librería 2673638372
Descripción Taylor and Francis. Paperback. Estado de conservación: Fair. Nº de ref. de la librería G0131400975I5N00
Descripción Prentice Hall, 2005. Estado de conservación: Fair. 2 Edition. N/A. Shows definite wear, and perhaps considerable marking on inside. Nº de ref. de la librería GRP29408818
Descripción Routledge. PAPERBACK. Estado de conservación: Very Good. 0131400975 Very Good Condition. Five star seller - Buy with confidence!. Nº de ref. de la librería Z0131400975Z2
Descripción Hardback. Estado de conservación: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. de la librería GOR007835476
Descripción Routledge, 2004. Paperback. Estado de conservación: Very Good. May contain minor cover/edge/spine/reading wear. May contain minimal notes and/or highlighting. Overall in great condition. Ships Fast! Satisfaction Guaranteed!. Nº de ref. de la librería mon0000505210
Descripción Routledge. Estado de conservación: Good. MAY NOT CONTAIN cd's, access codes, or supplements even if stated in the title. Binding is tight. Book is in good used shape with signs of normal wear. May contain some highlighting and markings. Ships same or next business day with delivery confirmation. Used - Good Expedited shipping available. Nº de ref. de la librería 5629700-0
Descripción Prentice Hall, 2004. Paperback. Estado de conservación: Used: Acceptable. Nº de ref. de la librería SONG0131400975
Descripción Estado de conservación: Acceptable. Book Condition: Acceptable. Nº de ref. de la librería 97801314009795.0
Descripción Paperback. Estado de conservación: Good. Used book in GOOD condition. Good enough to read. Binding in GOOD shape with no missing pages. Cover has visible wear. Markings writings and highligtings inside the book. Text ONLY. Does NOT include accessories such as CD DVD access code etc. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Nº de ref. de la librería 0131400975GOA